The Power of User Analytics for Marketing Teams (and Beyond)

Looking for Easy-to-Use Analytics that Provide Data to Customers in Real-Time?

With user analytics, you can give your customers the data they need in real-time.

If you're a marketing lead, you're probably using Google Analytics to get data to your clients. But that might not be the best answer to your needs.

Integrating a white-label dashboard solution for your customer-facing analytics can be a game changer — for your brand and your UX.
But how do you know which dashboard is right for you (and your marketing team)?

User Analytics in Traditional BI vs. Customer-Facing Dashboards

In case you don't know the advantages user analytics has over traditional business intelligence (BI), here's a quick overview:

Traditional BI has restrictions on scaling, workflow, and customer-facing capacity.

User analytics in customer-facing dashboards surpasses the limitations of traditional BI and improves customer engagement and experience:

Grants autonomy to customers through self-service programs
Integrates with existing applications
Good for user engagement — users interact with data instead of passively consuming it

TWIPLA Helps Your Marketing Team Understand Customer Journeys

Your marketing team can use analytics to increase website traffic and improve business. But to do this, they need to know how to interpret the data they're gathering.

That's where TWIPLA comes in.

This company's analytics product has the following features:

Easy installation for your marketing team
User-friendly design
GDPR/CCPA-compliant app — TWIPLA adheres to security best practices

Ability to track web activity and observe each user's unique path across your site

"But what about Google Analytics? Doesn't it do all that?"

TWIPLA vs. Google Analytics

You know it, and maybe you love it or hate it (or both): Google Analytics

It's the standard but Google Analytics has many drawbacks that we can run through here:

Platform Privacy

Google tracks all user behavior across its products and services, including your Gmail, Drive, Adsense, Search, etc.

Google uses that data — your data — for its own purposes. Maybe you don't care, but what about your customers? You're sharing insights with them too. Data security is a serious and legitimate concern that can lead to a sales objection.

You don't want to lose a sale over Google's data sharing.

TWIPLA is serious about data security. They comply with best practices and emerging laws regarding the security of user data.

Ease of Use

Google Analytics isn't exactly easy to use. Google even takes the old-school approach of offering certification in its analytics platform — i.e., a test (because it's complicated).

On the other hand, TWIPLA has a simple, easy-to-understand visual interface designed specifically with end-users in mind.

Data UI and UX

Google Analytics' main menu only offers an aggregated view of your information. It works well for large-scale trends, but what if you're interested in tracing customer journeys?

TWIPLA gives you that option. Want to see how your customers are proceeding through your site? TWIPLA has that.

Want to see session replays of actual customers using your website? TWIPLA has that, too — going way beyond the stats to tell a user story.

Platform Integration

Sure, Google Analytics has platform integration. But it'll suck up some of your engineering bandwidth to implement it.

TWIPLA integrates easily with any platform, and there's a series of helpful tutorials to assist you. If that doesn't get you there, their team is happy to schedule a call to help out.

TWIPLA is a White Label Analytics Solution for Marketing Teams

TWIPLA uses a white-label analytics system to:

Conform to your identity
Leverage your brand
Strengthen customer relations

With TWIPLA, you can:

Customize colors, logos, fonts, and URLs
View client website statistics, visitor behavior analytics, and visitor feedback
Offer your clients a comprehensive set of solutions without cookies for data tracking
Provide clients with in-depth information like website performance, visitor behavior, and comments

Upsell Features by Understanding Your Users Better

Customers want data insights that are easy to understand. Prioritizing this increases the likelihood of customers upgrading their subscription to your app.

TWIPLA gives you the data and the customer stories that help you upgrade your UX:

Replace/relocate content
Adjust content based on visitor feedback
Upgrade conversion funnels
Fix/update features
Offer your customers a complete service package that includes website stats, visitor behavior analytics and visitor feedback

TWIPLA covers your marketing team's user analytics needs.

What about your product team?

Takeaway

Sharing user analytics with your customers increases engagement with your platform, leading to better customer satisfaction. It's also an opportunity to upsell valuable insights to customers.

If you're looking for solutions to share these analytics super easily, take a look at TWIPLA White Labeled Solutions.