WIX ANALYTICS ENHANCED BY TWIPLA TOOLKIT
As a first for any third-party provider, Wix natively integrated TWIPLA-powered session recordings within their analytics suite, using our Analytics-as-a-Service to boost Wix Studio user value and engagement, decrease churn, and skyrocket revenue.
Introducing Wix
Leading SaaS Website Builder
278 million registered global users in 2024.
$1.562 Billion Revenue in 2023
13% year-on-year annual growth.
85,000 New Sites Created Daily
Triple the market share of any other platform.
- TL;DR
- Why Wix Turned to TWIPLA
- An Overview – Integrating Natively into Wix Analytics
- Technical Setup via iFrame – Complexity Made Simple
- Pricing Strategy - Technical Fundament Providing 100% Flexibility
- Support - Ongoing Assistance for Optimal Performance
- Launch Supported by Joint Marketing Initiative
- Privacy-First Website Intelligence - Secure and Compliant Session Recordings
- Roadmap for Future Collaboration
- Interested in Following Wix’s Lead?
TL;DR
TWIPLA partnered with Wix to introduce its privacy-first session recordings into Wix Analytics - the first third-party to natively integrate tools into the platform.
This provides Wix Studio users with an intuitive solution for guiding website performance improvements, identifying bugs, identifying pain points, tracking conversion stoppers, and optimizing conversion pathways without compromising data privacy.
Wix chose iFrame as opposed to the API path, ensuring a fast deploy and seamless, native feel within the Wix interface.
TWIPLA's four privacy modes, dual tracking system, and optional text obfuscation support Wix Studio users with flexible, compliant data collection options tailored to global standards like GDPR, ePrivacy, and CCPA.
The feature has gained traction with thousands of early subscribers within the first days despite a limited initial rollout.
Why Wix Turned to TWIPLA
TWIPLA's offer to integrate an advanced ready-to-use toolkit without any research, development time, or in-house costs on required from Wix
Complete technical maintenance and updates managed by website intelligence experts at TWIPLA
Seamless, almost immediate improvement to Wix’s SaaS service offering, increasing their user satisfaction, reducing churn, and boosting retention
Free, ongoing end-user support provided by TWIPLA
Additional NET income revenue stream from existing and new Wix Studio users, with no base fee owed to TWIPLA
99% white-labeled integration, rebranded and calibrated to the specification that makes Wix Studio users feel “at home”
Privacy-first tracking technology, fully compliant with all global data privacy legislation by default
Ability to outsource any and all related privacy challenges to TWIPLA
Follow Wix's Lead
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An Overview – Integrating Natively into Wix Analytics
The TWIPLA-powered session recordings toolkit integrates seamlessly into Wix Analytics, offering native access, pre-set filters, and advanced insights to help Wix Studio users analyze visitor behavior and optimize website performance.
The TWIPLA-powered session recordings toolkit provides Wix Studio users with a valuable video playback tool that they can use to monitor real visitor journeys, offering insights into customer engagement and navigation. With this module, Wix Studio users can enhance website performance, identify bugs, discover conversion barriers, and optimize conversion pathways intuitively.
Fully embedded within Wix’s native analytics interface, the toolkit seamlessly aligns with Wix’s brand and style. Native entry points and pre-set filters make session replays easy to access and use. Wix Studio users can quickly focus on high-impact recordings, such as interactions on high-traffic pages or drop-off points in customer journeys.
For example, Wix Studio users can view session recordings of visitors who added items to their cart but didn’t check out or those who followed specific navigation paths, like moving from page X to page Y but not continuing to page Z. Additional filters allow users to refine recordings by referrers, browsers, UTM campaigns, and more. This integration ensures a seamless and familiar experience for Wix’s 278 million global users.
By combining session recordings with Wix Analytics’ existing metrics and dimensions, Wix Studio users gain a unified view of behavior across their site. This cohesive approach lets them analyze session replays alongside core performance metrics, providing a comprehensive environment that informs smarter, data-driven website optimization.
“As businesses increasingly seek more detailed insights into customer interactions, the demand for advanced analytics tools continues to grow. Our new session recordings toolkit, seamlessly integrated into Wix Analytics, allows Wix Studio users to access the recordings that matter most - whether it’s tracking a user’s specific flow or identifying checkout drop-offs. This partnership with TWIPLA provides Wix Studio users with powerful, data-driven insights for optimizing their sites with precision.”
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Doreen Weissfelner
Head of Wix Analytics
Technical Setup via iFrame – Complexity Made Simple
The technical integration of TWIPLA’s session recordings module with Wix Analytics was achieved quickly and collaboratively. Both teams successfully worked together to embed the entire feature directly within the Wix Analytics interface using an iFrame path. This setup allowed the toolkit to be fully functional within a couple of weeks, providing Wix Studio users with an uninterrupted experience that is completely familiar to them.
To enhance visibility and adoption, Wix added a dedicated “Session Recordings” item to their main navigation bar, marking it prominently as a new feature. This placement highlights the toolkit’s value and encourages Wix Studio users to explore its capabilities in improving user experience and engagement.
The rollout was also done in stages to minimize the risk of technical issues affecting a large number of Wix Studio users, and to quickly gather feedback for the feature’s next improvement iteration.
“Our collaboration with Wix has been a privilege over the years, and the development of the session recordings toolkit is the latest example of what we can achieve together. Their professionalism, strong attention to detail, fast execution in problem-solving, and foresight of potential issues were truly inspiring. Weekly meetings, clear responsibilities, and well-defined targets made this an exceptionally effective and rewarding experience for everyone at TWIPLA.”
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Tim Hammermann
CEO of TWIPLA
Despite the initial rollout limited to a small group of Wix Studio users, the feature quickly
proved popular, attracting thousands of installs in the first 30 days.
Pricing Strategy - Technical Fundament Providing 100% Flexibility
TWIPLA’s adaptable Analytics-as-a-Service framework enabled Wix to design tailored pricing tiers that align with Wix Studio users’ diverse needs and preferences.
When designing the pricing strategy for Wix, TWIPLA utilized its adaptable Analytics-as-a-Service framework. By working closely with Wix, we analyzed detailed Wix Studio user data to segment their existing analytics users effectively and identify viable pricing points for the business.
This collaborative approach allowed us to suggest consumption-based pricing tiers, tailored to the specific needs of their diverse user base, ensuring every Wix Studio customer is able to find a plan that matches their website's unique demands. Wix retained full control over the final decision regarding the number and structure of the pricing tiers, opting not to include the 30-day free trial that has proven an effective way for other clients to attract end users.
Further facilitating the process, all Wix Studio user invoicing is managed by Wix, giving them full agency over the process and ensuring a smooth and consistent customer experience. TWIPLA's pricing system offers unrivaled flexibility, enabling us to customize tiers based on various factors such as functionality, traffic levels, and other client-specific dimensions.
Pricing can also be embedded into existing pricing models that TWIPLA’s partners are already offering to customers. This adaptable framework is a cornerstone of TWIPLA's Analytics-as-a-Service. By providing partners with the tools to construct fully customized pricing strategies, we empower them to align their analytics services perfectly with their users' needs.
Whether differentiating by feature access or usage metrics, this flexibility ensures that both partners and their customers benefit from a pricing model that is designed to empower long-term success.
Support - Ongoing Assistance for Optimal Performance
TWIPLA has provided Wix with continuous support from the initial integration to ongoing operations, ensuring a smooth rollout and effective user adoption. Throughout the integration phase, our team worked closely with Wix to address any challenges, making adjustments to fully align with their technical and branding requirements.
Post-launch, TWIPLA’s support hasn’t ended. Our team remains actively involved, handling all maintenance and managing end-user inquiries on Wix’s behalf. This ongoing support means Wix can rely on a stable, high-performing, continuously improved toolkit without the need for additional in-house resources, allowing them to focus on their core business objectives.
“Wix Studio users will quickly see the huge advantages of being able to watch videos showing how visitors are actually interacting with their sites - what buttons they click, where they get stuck, and why they don’t convert. It’s one of the most popular tools we have and our clients have found it helps them to make tangible improvements to online success, particularly since the granular filtering system makes it so easy to find session replays that match specific visitor segments.”
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Alexander Veit
CEO of TWIPLA
Launch Supported by Joint Marketing Initiative
The TWIPLA-Wix partnership combines joint marketing initiatives and technical excellence to drive Wix Studio user engagement, adoption, and revenue growth for the new analytics features.
The partnership between TWIPLA and Wix extends beyond technical innovation, with both teams collaborating on impactful marketing initiatives to maximize user engagement and adoption of the new analytics features. From the outset, a joint press release announced the launch of the session recordings toolkit, driving initial awareness among Wix’s extensive user base.
TWIPLA’s marketing team continues to support Wix through various channels, including co-branded success stories, support materials, and a social media campaign to further engage customers. Potential initiatives include showcasing how Wix Studio users can maximize the value of session recordings for their business, sharing behind-the-scenes insights into the toolkit’s development, and highlighting practical use cases through targeted social media posts to inspire adoption.
Future plans in the pipeline include exploring additional resources, such as tutorial videos within Wix Analytics or live Q&A sessions with analytics experts to address user questions directly. These collaborative efforts aim to build trust, highlight the value of Wix Analytics, and ensure that end-users can easily understand and leverage the toolkit to improve their sites.
With TWIPLA’s ongoing assistance and expertise in marketing privacy-first website intelligence to a diverse audience, Wix has quickly transformed the analytics offering into a valuable new revenue stream, backed by a fully managed, proven, and continuously optimized marketing strategy.
This close collaboration exemplifies how joint marketing efforts can effectively align technical excellence with customer-focused storytelling to achieve lasting success for everyone.
Privacy-First Website Intelligence - Secure and Compliant Session Recordings
TWIPLA's Analytics-as-a-Service is privacy-perfect. Wix Studio users can choose from four privacy modes which can be calibrated on a country-by-country basis.
In Maximum Privacy Mode, Wix Studio users can leverage their new toolkit from day one in complete compliance with all global data privacy laws - and without needing visitor consent or a cookie banner relation. The consentless mode even allows seeing session recordings of website visitors that have not accepted any cookies (which can be approximately two thirds of a website’s visitors).
If a Wix Studio user decides to continue to use a cookie banner for his website, TWIPLA’s unique dual tracking code system allows them to still track 100% of website traffic even if website visitors deny consent.
Powered by TWIPLA’s cookieless tracking and with optional text obfuscation, the module provides comprehensive, privacy-compliant insights on every visitor, supporting UX improvements without compromising data security.
Roadmap for Future Collaboration
TWIPLA and Wix continue to expand their partnership, focusing on future features and enhanced analytics capabilities to deliver even greater value to Wix Studio users.
The session recordings toolkit marks another milestone in TWIPLA’s partnership with Wix, established in 2015. As an essential website intelligence provider, TWIPLA integrates seamlessly with various Wix premium plans to deliver powerful insights that improve the user experience.
Looking ahead, Wix is exploring additional TWIPLA features to further enrich its native analytics offering. While specific details remain confidential, both teams are focused on expanding access to the session recordings module and enhancing the overall capabilities of Wix Analytics. These developments aim to deliver even greater value to Wix’s global user base.
In addition to the new joint initiative, session recordings are also available as part of TWIPLA’s complete website intelligence solution - the top-rated analytics plugin in the Wix App Market. Both the toolkit and the full app are privacy-focused, scalable tools that support businesses of all sizes, reinforcing Wix’s commitment to being a growth-oriented platform.
Interested in Following Wix’s Lead?
Schedule a call with TWIPLA’s integration specialist to explore customizable Analytics-as-a-Service solutions that enhance your platform and unlock new revenue opportunities.
To explore TWIPLA’s Analytics-as-a-Service, start by scheduling a call with our integration specialist. In this session, we’ll provide a complete overview of the process, discuss how TWIPLA’s toolkit can enhance your platform, and address any initial questions.
The call will also cover integration options and branding preferences. Whether you choose the iFrame Path or API Path, we’ll help you determine the best approach for your needs, with zero integration costs. You’ll also decide which TWIPLA tools to adopt - whether the full suite or a customized selection tailored to your requirements.
Additionally, TWIPLA enables you to create 100% flexible pricing strategies that align perfectly with your clients’ needs. Our intuitive credit system allows you to design tiers based on functionality, traffic, or other dimensions. Alternatively, you can choose to mirror our recommended pricing for a streamlined approach. With our user-friendly end-user management panel, you’ll maintain full control over your analytics offering, ensuring it meets your business objectives.
Once the technical details are finalized, we’ll discuss income opportunities. Our integration specialist will guide you through subscription models and revenue strategies, helping craft a roadmap to profitability.
By partnering with TWIPLA, you’ll not only enhance your platform with privacy-first analytics but also foster customer loyalty and unlock a powerful new revenue stream.
