- Why Us?
- Features
- Pricing
- White Label
- Blog
- Website Intelligence News Roundup January 2025
- Alarming Behavior Tracking: Dead Clicks, Rage Clicks and More
- Data Management Strategy: Steps + Insights from Aleksejs Plotnikovs
- Craft a Successful Data Analytics Strategy in 6 Steps
- Interview: Aaron Weller on AI Privacy Challenges
- 2025 Marketing Compliance: Your Ultimate Guide (+Checklist)
- Find the Best Data Privacy Training: 10 Courses You Can’t Miss
- Analytical Reports Explained: Steps and Examples
- Resources
Visitor Behavior
Capture, Visualize, Analyze
Introducing Our Visitor Behavior Analytics Features
Understand All Your Visitor Interactions and Pathways
Use our visitor behavior analytics features to achieve end goals and drive success.
Inform Design Decisions
Optimize User Experience
Improve Conversion Rates
Heatmaps
View Collective Traffic Behavior
Create a heatmap in seconds and then intuitively understand page engagement: clicks, scrolls, mouse movement. See where activity is high, and also where it's low. Then, use these visual insights to find usability issues, optimize layout, and improve wider site navigation.
So create one for a specific or dynamic page, or use the URL pattern tool to limit data to any campaign. Also see results by device type. From the color palette to recorded visit count, our heatmaps are fully customizable and data can also be used in list or map form.
Control Data Capture and Stay Privacy-Compliant
Learn About the Privacy Center
Session Recordings
Replay Any Visitor Journey
Watch videos of real browsing sessions. See what people do on pages and how they navigate between them. Use this visitor behavior tool to identify confusion, hesitancy, and frustration. See your site from their viewpoint and use this insight to improve UX.
Granular Replay FilteringSeamless Cross-Platform IntegrationCustomizable Data CaptureAdvanced Playback Analytics
Find the session recordings you need quickly. Sort them by visitor characteristic, pages visited, and also traffic source. Activate a multi-level filter or saved filter template for even more relevent results. Then, watch the replays or leverage the list of actions in data form.
Try Visitor Behavior Analytics Out for Yourself
Get started free
Conversion Funnels
Analyze Paths to Purchase
Link pages together for analysis and then enhance the performance of key conversion pages around end goals. Identify drop-outs, bottlenecks, and other pain points. Then, use these insights for targeting, resource allocation, and informed decision-making.
Turn More Users into CustomersIntuitively DesignedOptimize Funnel ROICompare Funnels At-a-GlanceWatch Videos of Dropouts
So create a funnel of up to eight pages in seconds. Set an expected conversion rate and also visitor number limit. Use the graphic to intuitively understand results and watch videos of drop outs. Then, jump to each page for further analysis and work to widen the funnel.
Want to Confirm Insights with Your Customers?
Discover Visitor Communication
Event Tracking
Analyze Element-Level Actions
This visitor behavior tool takes analytics beyond surface-level visitor traits and actions. Monitor how they behave and interact with any page element, e.g. downloads, form submissions, check boxes, and drop downs. Go granular and use this data to fine tune your site.
Automatic Event TrackingCustom Event TriggersIntegrated Events AnalyticsHistoric Event GraphLive Tracking Mode
This advanced feature takes a little configuration; but once you've generated a tag and then dropped it into the page element HTML, it's away. Return to the overview to then see how event frequency develops over time, or group and filter data for even deeper analysis.
See What TWIPLA Analyzes by Default
Discover Website Statistics