TWIPLA as an Alternative to Matomo

TL;DR: Matomo is a well-established analytics platform. And as privacy advocates ourselves, we appreciate its commitment to data ownership and transparency, even if its suite still relies on cookie banners for full ePrivacy compliance.

Data ownership is a massive deal for the cats at Matomo, and its the main reason that a lot of people have switched over from Google Analytics. Privacy is key and built into everything they do.

The platform is similar to GA but it has quite a few behavior analytics features as well. All in all, it's well built software.

But if you don't use PHP, Matomo can seem quite complicated. It also requires a bunch of work to setup the way you want it. Sometimes that'll mean changing the site tracking code if you need different data. And you'll need a little technology knowledge to work out the codes to add.

What is Matomo?

Matomo is an open-source web analytics platform that provides privacy-focused tracking and insights into website visitor behavior without relying on third-party cookies.

About Matomo

Matomo began as a movement - one driven by the belief that individuals and businesses should have full control over their data and privacy.

Founded by Matthieu Aubry in 2007 as Piwik, the company set out to challenge the dominance of mainstream analytics providers by offering an open-source alternative that prioritized user data ownership. Rebranded as Matomo in 2018 - "honesty" in Japanese - the company has remained committed to transparency, ethical data practices, and privacy-first analytics.

Headquartered in Wellington, New Zealand, Matomo now serves over 1.4 million websites across 190+ countries, positioning itself as a trusted choice for businesses seeking compliance-friendly, independent analytics solutions.

Introduction to Matomo's Platform

Matomo is an analytics platform of the website statistics variety, and mostly provides all the features you'd find in Google Analytics - wrapped up in a more privacy-focused package.

These features include real-time data, custom dashboards, and eCommerce tracking, as well as other advanced features like heatmaps, session replays, and A/B testing.

It's also offered as a handy Wordpress plugin.

Matomo Awards and Reviews

Recognition from software review platforms offers valuable insights into a product's functionality and reliability, and Matomo has earned multiple industry accolades that reinforce its status as a trusted, privacy-first analytics platform.

In 2022, W3Tech named Matomo the Traffic Analysis Tool of the Year, marking the first time an independent, open-source tool received this recognition, a title previously held by Google Analytics and Facebook Pixel.  The following year, InnoCraft, the company behind Matomo, was a finalist for the ASX Hi-Tech Emerging Company of the Year, highlighting its growing influence in the tech industry.

Matomo’s commitment to open-source innovation was also recognized in 2014 when it won the Gold Prize at the Open Source Software World Challenge. Earlier, in 2009, the platform was listed among the Best Open Source Enterprise Software for Web Analytics, cementing its reputation as a reliable alternative to mainstream analytics solutions.

These awards, along with recognition from platforms like SoftwareSuggest, reflect Matomo’s ongoing mission to provide ethical, data-driven insights while ensuring users retain full control over their information.

What is the Best Alternative to Matomo?

Since Matomo is a proudly privacy-conscious software suite, you’ll find a side-by-side table of the best similarly-focused alternatives to it below. But first, some information about the different elements included:

Analytics

All the MAtomo alternatives covered below obviously provide analytics features. However, every platform is different and they won’t all have the tools that your business requires. Each of the options covered below will have developed different technologies or compliance measures to meet privacy standards. Some even still use cookies to some degree or other. It's also important to look at the features themselves, with some of the key ones being custom dashboards, industry performance benchmarking, and data onto the businesses that visitors associate with. Data retention is also important, particularly when doing historical performance analysis. 

At a Glance: The Best Alternatives to Matomo Side by Side

 

Matomo

TWIPLA

Piwik Pro

Simple Analytics

Analytics    
Custom Dashboards
UTM Campaign Tracking
eCommerce Statistics
Competition Analysis   
Company Reveal   
Data Import 
Data Export
Data Retention PeriodUp to 24 mo.Indefinite14 to 25 mo.Up to 26 mo.
Other Features    
Behavior Analytics 
Polls/Surveys   
Tag Manager
Consent Manager   
Additional Services    
Privacy LevelGDPRGDPR & ePrivacyGDPRGDPR & ePrivacy
Enterprise Clients
White LabelLimited 
Ratings and Reviews    
Capterra4.8 (58 reviews)4.7 (387 reviews)4.8/5 (20 reviews)4.9/5 (35 votes)
CrozdeskNo reviews4.5/5 (27 votes)4.6/5 (35 votes)No reviews
Featured Customers4.8/5 (836 reviews)No reviews4.8/5 (‎1,964 reviews)No reviews
G24.2/5 (90 reviews)4.4/5 (33 reviews)4.6/5 (35 reviews)4.4/5 (19 reviews)
Gartner4.0/5 (5 reviews)No reviews3.5/5 (5 reviews)No reviews
Product Hunt4.7/5 (‎26 votes)5/5 (50 votes)5/5 (9 votes)5/5 (26 reviews)
Slashdot5/5 (1 vote)5/5 (4 votes)5/5 (1 review)No reviews
Software Advice4.8/10 (58 votes)4.7 (387 reviews)5/5 (20 reviews)5/5 (35 reviews)
Tekpon8.4/109/10No reviewsNo reviews
TrustRadius8/10 (56 votes)No reviews8.6/10 (16 votes)No reviews
Pricing    
Fremium Plan
Free Trials  
Paid Plans$23/mo for cloud plan up to $16,900 depending on monthly hits.$2.99/mo to $39.99/mo depending on pageview count and feature usage volume.$77.29/mo to $1,042.29/mo depending on visitor action volume.$12.99/mo to $39.99/mo depending on monthly pageview count.
EnterpriseDetails quotation-based.Starting from $748.68/year and depends on monthly pageviews. Prices go up to $8,388/year for 1m monthly pageviews.Starting from $10,995/year, further details unavailable.Details quotation-based.

Matomo vs TWIPLA Pricing

Next, on Matimo's pricing which varies depending on whether you want a cloud or on-premises service.

Matomo is free to host on your own web server or analytics server. If you use Matomo’s native cloud to do analytics and store your data, there is a cost. Of course hosting your own Web server incurs energy and maintenance costs but the software itself is free for you to install on your own server.

Pricing: Matomo Cloud vs TWIPLA

For their cloud analytics service, Matomo offers two pricing routes - business and enterprise.

Matomo Business

Business pricing tiers are based on "hit" thresholds, with hits being a tracked page view, event or download, or even an outlink click or content tracking request. 

Monthly HitsPrice (Monthly)Price (Annually)Cost of Additional Monthly Hits
50,000£17£1705,000 for £1.70
100,000£29£29010,000 for  £2.90
300,000£59£59030,000 for  £5.90
600,000£95£95060,000 for  £9.50
One Million£139£1,390100,000 for £14.00
Two Million£269£2,690200,000 for £27.00
Five Million£690£6,900500,000 for  £69.00

By contrast, the pricing structure of TWIPLA’s paid plans is built around traffic volume and feature usage rather than website hits. Above 50,000 monthly pageviews, businesses should consider a Custom Enterprise package. But away from this, users can move up through the different pricing plans, analyze an increasing number of pageviews, and get more feature credits.

Matomo Enterprise

Matomo's prices are available on request.

TWIPLA’s Custom Enterprise plan is fully customizable. Businesses can set the number of monthly pageviews they want to analyze as well as which features and submodules they want to use, and how much. And while this level of customization means that the exact costs will also vary from client to client, we do publicize initial pricing levels that go up with the monthly pageview count that the website(s) experiences.

Pricing: Matomo On-Premise

This service allows you to run Matomo from your own servers, and it costs nothing - an option that is unavailable from TWIPLA for the time being.

Matomo vs TWIPLA Features

Matomo offers a range of analytics features designed to help businesses track, analyze, and optimize user interactions. Its visitor profiles provide a detailed history of individual user sessions, while cohort analysis enables businesses to measure engagement and retention over time by comparing user groups based on shared behaviors or acquisition dates. User segmentation allows for deeper insights by breaking down visitor data and even comparing segments side by side.

For businesses focused on performance, goal conversion tracking ties analytics to predefined objectives, while funnel analysis visualizes each step of the user journey, highlighting potential drop-offs with relevant charts and metrics. User flow analysis offers a dynamic, visual representation of traffic patterns across websites and apps, making it easier to spot navigation trends.

Matomo also supports A/B testing and experimentation, providing data-driven insights for optimizing content and user experience. Its content tracking measures impressions and interactions with elements like popups and banner ads, helping businesses refine on-page engagement strategies.

On the eCommerce side, eCommerce analytics delivers key performance metrics and transaction data, giving online businesses visibility into their sales funnel. To stay informed, users can set up custom alerts with notifications via email and SMS based on specific performance changes. Additionally, automated reports can be scheduled daily, weekly, or monthly, sent in formats like PDF, CSV, or HTML for streamlined reporting.

Our criticisms of Matomo's features:

  • Custom events only have one parameter and it's numeric
  •  

About Alternative to Matomo

Further Comparison: Matomo vs TWIPLA

Summary

The table below shows a comparison between Matomo and TWIPLA in regards to features, privacy and, of course, pricing. Make sure you consider all the necessary aspects when adding an analytics tracking code to your website.

  1. Statistics
  2. User Behaviour Analytics
  3. Chat
  4. SEO
  5. Privacy
  6. White Label
  7. Reviews
  8. Pricing
FeaturesTWIPLAAlternative to MatomoComments
Statistics 
↪ Visitors [?] 
↪ Geolocation [?] 
↪Traffic Structure [?]
↪ Social Media Tracker [?]Upcoming! See our roadmap please. 
↪ Competition Analysis [?] 
↪ UTM Campaign Tracker [?] 
User Behaviour Analytics 
↪ Event Tracking [?] 
↪ Session Recordings [?] 
↪ Heatmaps [?] 
↪ Funnels [?] 
Visitor Interaction 
↪ Polls [?] 
↪ Surveys [?] 
ChatUpcoming! See our roadmap please. 
↪ Support Agents [?]Upcoming! See our roadmap please. 
↪ Auto-Messages [?]Upcoming! See our roadmap please. 
↪ Scheduled Messages [?]Upcoming! See our roadmap please. 
↪ Rulebased Messages [?]Upcoming! See our roadmap please. 
↪ Marketing Attribution [?]Upcoming! See our roadmap please. 
SEOUpcoming! See our roadmap please. 
↪ Keyword Analysis [?]Upcoming! See our roadmap please. 
↪ Content Ideas [?]Upcoming! See our roadmap please. 
↪ Core Web Vitals (CWV) [?]Upcoming! See our roadmap please. 
Privacy [?] 
↪ Data Storage Location [?]Germany ?  
↪ GDPR (compliant even without a cookie consent banner) (EU) [?] ?  
↪ CCPA (compliant even without a cookie consent banner) (California) [?] ?  
↪ PIPEDA (compliant even without a cookie consent banner) (Canada) [?] ?  
↪ PECR (compliant even without a cookie consent banner) (UK) [?] ?  
↪ LGPD (compliant even without a cookie consent banner) (Brazil) [?] 
↪ TTDSG (compliant even without a cookie consent banner) (Germany) [?] 
↪ Data Processing Agreement (DPA) available [?] 
↪ No Consent Banner needed (MPM mode active) [?] 
White Label [?] 
↪ White Label available [?] 
↪ Own Logo possible [?] 
↪ Own Colors possible [?] 
↪ Own Font possible [?] ?  
Reviews [?] 
↪ Capterra [?] ★★★★★ (225) Details will be updated soon.  
↪ Wix [?] ★★★★★ (1,225) Details will be updated soon.  
↪ G2 [?] ★★★★★ (20) Details will be updated soon.  
↪ GetApp [?] ★★★★★ (225) Details will be updated soon.  
↪ Crozdesk [?] ★★★★★ (20) Details will be updated soon.  
↪ SaasWorthy [?] ★★★★★ (252) Details will be updated soon.  
↪ SoftwareSuggest [?] ★★★★★ (43) Details will be updated soon.  
↪ Sourceforge [?] ★★★★★ (4) Details will be updated soon.  
Pricing [?] 
↪ Pay as you grow [?] 
↪ Pricing Options [?] 
up-arrow.svg