Audience Intelligence
You know how many visited. This is who they were.
Audience Intelligence tells you where your visitors are, what they're using, when they show up, and which businesses they're browsing from. Down to the street they came from and the company whose network they were on.
OBSERVEAudience Intelligence is one of six Observe tools. → Explore them all
Three reports. One audience, fully drawn.
Visitor Statistics
Who visited, where from, and when they show up.
Company Reveal
Which businesses are researching you, by name.
Device Information
What they're using to look at your site.
VISITOR STATISTICS
Every visitor with a story attached.
Every session, new or returning, with the time, location, device, referrer and pages viewed.
Then zoom the map from a global view down to the approximate street, and see the hours and days your audience actually turns up. So you stop publishing into an empty room.
- Jump from any session straight to its recording, where your privacy settings allow
- Busy hours and days colored high, medium and low, so the best time to post is obvious at a glance
- You decide how much gets stored, right down to whether visitor IPs are shown at all
- Export any list to CSV or XLSX
COMPANY REVEAL
Has the account you're chasing been on your site?
TWIPLA matches visitor IP addresses against company-owned IP ranges. Arrive on your employer's network and the company name shows up. Arrive from home and you get the carrier network instead, clearly marked, so you always know which you're looking at.
Type in the business you've been chasing and find out whether they've been reading your site this month. Your competitors are researching you on your own website right now. This is how you find out.
- Works even in Maximum Privacy Mode, with visitor IPs never shown
- Every company and carrier network ranked by share of sessions
- Filter by company category to see which industries are paying attention
- Check any time period, from this morning back to last year
ABM & PIPELINE
Repeat visits are buying signals. Read them.
One visit is curiosity. Four visits to your pricing page in a week is an account getting ready to buy.
Filter your sessions by company and see exactly which pages a business looked at, how often they came back, and what they did while they were there. So marketing targets businesses that have already raised their hand, and sales calls in warm instead of cold.
- Build ABM campaigns around businesses that have already shown interest
- Sharpen your ICP using the companies actually visiting, not the ones you assumed would
- Add visits to the pipeline that no form fill would ever have caught
DEVICE INFORMATION
Build for the devices they actually use.
Device type, operating system, browser and screen resolution, each ranked by sessions with its share of your traffic beside it.
Design for the screen your audience is holding, not the setup on your desk. Pick any date range and you'll spot preferences shifting before the shift costs you anything.
- Filter by country or campaign to see which devices a specific audience is on
- Watch session recordings from phone visitors only, and see exactly where mobile breaks
- Check which old browser versions are still visiting before you drop support for them
ONE PLATFORM, FOUR STAGES
Most analytics show you what happened. TWIPLA tells you what to do about it.
Every tool runs on the same setup, and the filters you set follow you from report to report. So a number on this page becomes a recording, a funnel or an answer in one click. Observe is where it starts. Here's the whole route.
- OBSERVE: See what's happening YOU ARE HERE
- ANALYZE: See how visitors behave →
- UNDERSTAND: See what it costs you →
- ACT: See what to do next →
