Fully Anonymized Data CaptureHow Privacy-Perfect Works
Each of the four TWIPLA privacy modes use cookieless tracking. The data collected is completely anonymized, meaning it's scrubbed of anything that could then be used to identify your website visitors.
In Light Privacy Mode, our platform analyzes IP addresses, page histories, resolutions, and location data. But this list of touchpoints reduces as you move up to Medium and then GDPR Privacy Mode.
And at Maximum Data Privacy Mode, only visitor location tracking remains. It also rejects the fingerprinting technology used by all the other levels, and which violates ePrivacy without visitor consent.
Instead, it takes an approximate approach to the tracking of returning visitors and screen resolutions. It then aggregates the data, identifying trends and patterns from this collective visitor behavior.
And so when Maximum Data Privacy Mode is enabled, TWIPLA provides highly accurate insights without collecting any personal data or impacting the privacy rights of your visitors in any way.
Note: Businesses can legitimately use TWIPLA in this mode without visitor consent, with this approach upheld by rulings in Germany and France - Europe’s strictest data protection authorities.