UTM Campaigns

Make Outreach More Successful

UTM campaigns is a powerful website statistics feature that enables you to analyze the performance of any online marketing campaign. From individual newsletters to paid ads and large multi-channel initiatives, get the insights you need to drive campaign results.

With TWIPLA, analyzing campaigns is easy. Simply generate the UTM link, share it with your audience, and dive back into TWIPLA to analyze performance in real time. Then, quickly increase traffic, clicks, and engagement by using these data-driven insights.

Why Use UTM Campaigns Stats?

• Identify your top ads, campaigns or channels.
• Improve engagement across all social media accounts.

• See all campaign insights in one place and compare data.
• Know which campaigns generate the most revenue.

All Your Top Metrics At-a-Glance

After you use the UTM URL Builder to create links, TWIPLA automatically begins to generate categorized insights when users visit your website via these links. When you have several campaigns running, visit the overview section to compare their performance.

The campaigns' summary displays all the important metrics clearly for easy comprehension. View an intuitive chart of campaign visitor statistics. Rank your campaigns by website traffic and also identify your most effective keywords across your various initiatives.

Further down, you will find charts for your top referral sources, channels, and URL segments. View a list of the most recent campaign visitors, complete with an interactive map showing their locations. Use TWIPLA to gain the insights for campaign success.

Track Each Marketing Initiative

Alternatively, analyze each marketing campaign individually. Jump into this section of the feature to know they're all doing side by side. See a granular list of performance metrics and statistics related to the various UTM campaign terms themselves.

Total visitors. Overall visits. Total sessions. UTM_Source. UTM_Term. UTM_Content. It's all here, and you can filter what you see to the time period you need. Click into any of the campaigns, and you'll also see a breakdown of all the campaign elements side by side.

So use this module to track campaign performance from any angle. Identify successful campaigns to replicate, and poor performing ones that can be improved for next time. Get the insights you need and make effective, data-driven improvements to your outreach!