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Gomag Elevates Webstore Service with Complete Analytics Suite, Delivered by TWIPLA
Facilitated by TWIPLA's Analytics-as-a-Service, Gomag introduces advanced eCommerce intelligence toolkit to differentiate its platform, increase Customer Lifetime Value, and enhance user engagement - all fully managed at zero cost.
Introducing Gomag
Eastern European Webstore Builder
A leading player in the regional market.
EUR 3.5 Million Revenue in 2024
30% year-on-year annual growth.
4,000 Active Sellers
Combined turnover of €4 million.
- TL;DR
- Why Gomag Chose TWIPLA
- Snapshot – Integrating Naturally into Gomag's Interface
- Technical Setup via iFrame – Complexity Made Easy
- Features – A Complete Solution for eCommerce and Website Intelligence
- Pricing Strategy - Technical Foundation Providing 100% Flexibility
- Support - Dedicated Help for Smooth Performance
- Privacy-First Webstore Intelligence - Secure and Compliant Analytics
- Ready to Transform Your Platform Like Gomag?
TL;DR
TWIPLA partnered with Gomag to create Gomag Insights, introducing a comprehensive analytics suite directly into the platform to enhance its eCommerce offerings.
This integration equips Gomag sellers with advanced tools to monitor store performance, track key metrics, and drive growth while maintaining full compliance with global data privacy laws.
Using the iFrame path, the integration was completed in just seven development days, delivering a seamless and fully branded experience within Gomag’s interface.
TWIPLA’s privacy-first tracking system, including consentless options and four customizable privacy modes, ensures compliant data collection tailored to the needs of Gomag’s sellers.
The analytics suite has quickly become a valuable feature, offering actionable insights that improve engagement, increase Customer Lifetime Value, and unlock new revenue opportunities for Gomag.
Why Gomag Chose TWIPLA
TWIPLA's ability to provide an advanced, ready-to-use webstore intelligence toolkit, eliminating the need for Gomag to invest in research, development, or internal resources.
Ongoing technical maintenance and updates of Gomag Insights managed entirely by TWIPLA’s website intelligence team.
The potential to immediately enhance Gomag’s platform, boosting user satisfaction, engagement, and retention.
Gomag users benefit from free, fully managed support provided by TWIPLA.
An effortless new revenue stream was unlocked for Gomag through subscription plans tailored to their user base, with no upfront costs or fees to TWIPLA.
The integration is nearly 100% white-labeled, aligning seamlessly with Gomag’s branding and platform style.
Privacy-first tracking ensures compliance with global data privacy laws, simplifying regulatory requirements for Gomag and its users.
Gomag outsourced all privacy-related challenges to TWIPLA, allowing them to focus entirely on their core business.
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Snapshot – Integrating Naturally into Gomag's Interface
The TWIPLA-powered analytics toolkit is built directly into Gomag, providing native access to advanced insights and tools that help sellers monitor store performance and drive growth.
The analytics toolkit equips Gomag’s sellers with actionable insights to maximize store performance. From understanding customer behavior to identifying sales opportunities, end-users have an intuitive guide to growth.
Integrated seamlessly into Gomag’s platform, the toolkit maintains a cohesive user experience, making analytics tools easily accessible without the need for external apps. Gomag sellers can track key metrics, such as product popularity and traffic sources, and identify trends to refine their strategies effectively.
For instance, sellers can analyze which marketing channels drive the most revenue or track how users navigate their stores - from landing pages to checkout. With its built-in filters and customizable dashboards, the toolkit simplifies complex data, helping sellers pinpoint opportunities to enhance customer satisfaction and boost conversions.
By merging eCommerce analytics with Gomag’s existing features, this integration ensures sellers have a unified, data-driven approach to improving their businesses while maintaining a familiar platform experience.
Technical Setup via iFrame – Complexity Made Easy
The technical integration of TWIPLA into Gomag was completed efficiently and collaboratively. Using an iFrame path, the entire suite was embedded directly into Gomag’s interface, ensuring seamless functionality and a UX that feels entirely native to the platform.
This streamlined setup enabled Gomag Insights to go live in just seven development days, providing sellers with uninterrupted access to advanced analytics tools. The integration was carefully tailored to align with Gomag’s branding, ensuring familiarity and ease of use for users.
To drive visibility and adoption, Gomag prominently positioned Gomag Insights within the platform’s navigation, presenting it as an essential eCommerce tool. This strategic placement encourages sellers to explore the suite’s capabilities, from tracking performance metrics to identifying areas for optimization.
The rapid rollout demonstrates the efficiency of the collaboration between TWIPLA and Gomag, ensuring sellers could begin leveraging powerful analytics tools almost immediately.
Features – A Complete Solution for eCommerce and Website Intelligence
Gomag Insights offers advanced analytics, behavior analysis, and communication tools, empowering sellers to enhance their eCommerce performance and drive growth.
Gomag Insights equips sellers with a robust suite of tools to optimize their eCommerce performance and drive growth.
At the heart of this solution is eCommerce Statistics, designed specifically for Gomag to address the unique needs of its seller community. This feature provides detailed metrics such as total visitor sessions, session-to-purchase ratios, and checkout-to-purchase conversion rates, giving sellers actionable insights to refine their strategies.
Behavior analytics tools like Session Replays, Heatmaps and Funnels further support sellers by offering deep insights into how customers navigate their stores. From tracking customer interactions to identifying drop-off points, these tools enable sellers to pinpoint areas of improvement and streamline the shopping experience.
Visitor communication features within Gomag Insights also allow sellers to directly connect with their customers through website polls and surveys. These tools provide valuable feedback, helping sellers understand customer needs and preferences, and enabling data-driven adjustments to improve satisfaction and loyalty.
Together, the analytics, behavior analysis, and communication tools provide Gomag sellers with a complete eCommerce management solution. With these features, sellers are empowered to make informed decisions, improve store performance, and build stronger connections with their customers.
Pricing Strategy - Technical Foundation Providing 100% Flexibility
Gomag leveraged TWIPLA’s flexible Analytics-as-a-Service framework to create customized pricing tiers that cater to the diverse needs and preferences of their users.
When developing the pricing strategy for Gomag Insights, TWIPLA worked closely with Gomag to analyze user data and identify optimal pricing tiers tailored to their sellers’ needs. This collaborative approach ensured that Gomag could segment their seller base effectively and create plans that align with the diverse demands of their users.
With consumption-based pricing options, sellers can choose a plan that suits their business requirements, ensuring flexibility and accessibility. Gomag retained complete control over the final pricing structure, including the decision to implement a 30-day free trial, which has consistently proven effective in engaging new users.
All invoicing is managed directly by Gomag, offering them full control over the billing process and ensuring a smooth experience for their sellers. TWIPLA’s adaptable pricing framework allows for customization based on factors like functionality, traffic levels, or specific seller needs, seamlessly integrating with Gomag’s existing business model.
This flexibility empowers Gomag to provide analytics that is perfectly aligned with their sellers’ needs, while also unlocking new revenue opportunities. By designing a pricing model that supports long-term growth, both Gomag and its users benefit from a solution that is as practical as it is powerful.
Support - Dedicated Help for Smooth Performance
TWIPLA has provided Gomag with consistent support, from building eCommerce Statistics on their request through to the intial integration and on to live operations - ensuring a rapid rollout and effective adoption of Gomag Insights.
During the integration process, TWIPLA worked closely with Gomag to address challenges, making adjustments to meet their specific technical and branding needs.
Post-launch, TWIPLA’s involvement remains unwavering. Our team continues to handle all maintenance and manages end-user inquiries on Gomag’s behalf, including dedicated Romanian-speaking support contacts. This ensures clear communication and efficient problem-solving for Gomag’s local user base.
This sustained support guarantees Gomag benefits from a stable, continuously optimized analytics toolkit without requiring additional in-house resources. With TWIPLA managing the heavy lifting, Gomag can focus entirely on their core business goals while delivering advanced analytics to their sellers effortlessly.
Privacy-First Webstore Intelligence - Secure and Compliant Analytics
TWIPLA’s Analytics-as-a-Service for SaaS ensures Gomag Insights is built with privacy at its core. Gomag sellers can choose from four privacy modes, each customizable on a country-by-country basis to meet global laws.
In Maximum Privacy Mode, they can begin using Gomag Insights in full compliance with all regulations - without the need for visitor consent or cookie banners. This consentless tracking option even captures data from the two-thirds of traffic who normally decline cookies.
For sellers who prefer to maintain cookie banners, TWIPLA’s unique dual tracking code system ensures 100% traffic visibility, even when visitors deny consent.
Powered by TWIPLA’s cookieless tracking technology, Gomag Insights provides sellers with comprehensive, privacy-compliant visitor insights. This allows them to make impactful UX improvements while safeguarding user data.
Ready to Transform Your Platform Like Gomag?
Connect with TWIPLA’s integration specialists to discover how customizable analytics solutions can elevate your platform, engage your users, and unlock new revenue streams.
To explore how TWIPLA can elevate your own platform, schedule a call with one of our integration specialists. During this session, we’ll walk you through the entire process, showcasing how TWIPLA’s website intelligence features can seamlessly integrate into your platform while addressing any questions you may have.
We’ll also cover integration options and branding customization. Whether you opt for the iFrame path or API integration, we’ll work with you to identify the best solution - without any integration costs. You’ll have the flexibility to select the full TWIPLA suite or specific tools tailored to your platform’s needs.
Our flexible pricing system allows you to design plans that align perfectly with your users’ requirements. Using our intuitive credit system, you can create pricing tiers based on functionality, traffic, or other factors. Alternatively, you can adopt our recommended pricing structure for simplicity. With our end-user management panel, you’ll retain full control over your analytics offering, ensuring it aligns with your business goals.
Once integration details are finalized, we’ll help you develop a revenue strategy. From subscription models to custom monetization plans, our specialists will guide you in crafting a roadmap to profitability.
By partnering with TWIPLA, you’re not only enhancing your platform with privacy-first analytics but also creating a stronger, more engaged user base while unlocking new revenue streams.
