TWIPLA as an Alternative to Adobe Analytics

However, Adobe Analytics costs money. It’s one of the most expensive analytics tools on the market - putting it out of reach of all but the biggest players. There’s no free version, and it doesn’t look like this will change any time soon. And while prices aren’t readily available online, we’ve found that it will cost small companies more than $2,000 a month. Larger businesses can expect to shell out over $8,300, or more than $100,000 a year.

That’s a lot of money for a tool that’s difficult to use. It also lacks the visitor behavior analytics tools like heatmaps, session recordings, and other visualizations that bring data to life, as well as the visitor communication features that enable users to confirm insights directly with customers.

There are other issues. Adobe have invested heavily in predictive analytics and machine learning, but this technology raises privacy concerns. It also uses tracking cookies, something that feels almost antiquated given the cookieless tracking options that are available for a fraction of the price. This all means that its tracking code is now also blocked by Safari 17.0, making most Apple users all but invisible to Adobe’s clients.

Unfortunately, Adobe Analytics doesn't offer a white label option for the time being. It also sits within the Adobe Experience Cloud, meaning that businesses need to adopt this marketing stack wholesale if they’re to actually get the most out of it. Nor are all the features available from the get go, with users needing to install a wide range of different plugins to get the most out of it.

That’s the summary but if you need more details, keep reading! Below, you’ll learn about Adobe Analytics’ pricing structure, its packages, and all its features. These are all covered alongside TWIPLA so that you can understand how these two analytics options work side by side, and make an informed decision about which one is right for your business.

Adobe Analytics markets itself as an analytics platform that businesses can use to understand their audience better, make better marketing decisions, and increase their ROI - with a real focus on mapping out the customer journey.

It’s similar to Google Analytics 4 in that it provides businesses with in-depth digital performance reports, but it's taken this technology and turned it up to eleven - leveraging predictive analytics and machine learning to provide users with a real depth of customer intelligence.

About Adobe Analytics

Adobe Analytics is owned by Adobe - the sixth-largest software company in the world.

This gives the platform strong brand recognition, but it also suffers from the same problems that affect the products of other large companies like Google and Microsoft. Simply put, these businesses have too many working parts and - somewhat contradictorily - not enough staff, and those they do employ are bogged down in too many meetings and rigid processes that curb creativity. This over-corporatization results in products that are overly complicated, and lack the quality of user experience that smaller companies with better focus and less red tape are able to produce.

But back to Adobe Analytics. This platform started life as Omniture, a company that was bought by Adobe back in 2009. Adobe then rebranded this platform and added it to the Adobe Marketing Cloud suite before moving it into their Experience Cloud.

Today, the platform is used by approximately 130,000 live websites, giving it a 1.50% share of the website analytics market. It has also been used by an additional 133,000 websites in the past.

Adobe Analytics reviews are also ok, if a little short of exceptional. It has a 4.1 score on G2, 8.2/10 on TrustRadius, and 4.5/5 on Software Advice.  

Why Choose Adobe Analytics?

Ok, so Adobe Analytics is expensive, but does it justify the price tag? Let’s take a look.

Firstly, it makes sense for businesses that already use their wider Experience Cloud since getting the most out of Adobe Analytics means using it in conjunction with this wider marketing suite. 

It's also important to remember that users will need to install a wide range of additional plugins to activate all the features, something that can have implications for page load speeds and wider website performance.

But when used in this way, it offers a range of different tools and functionalities that distinguishes it from alternatives. However, Adobe really focuses on website statistics, and as a result the platform doesn't offer the full arsenal of visitor behavior analytics and visitor communication tools that are available from modern website intelligence solutions like TWIPLA.

Adobe Analytics doesn't have a free package but does provide prospective clients with a seven-day free trial of all its Experience Cloud applications. By contrast, TWIPLA has a free forever plan and also offers 30-day free trials on all the paid plans. 

In terms of priced plans, Adobe offers three subscription options: Select, Prime, and Ultimate. But unfortunately, Adobe Analytics pricing isn't fixed, with quotations shaped by website traffic volume. And while they don’t advertise their pricing online, our research found that small to medium-sized businesses will pay between $2,000 and $2,500 per month.

Half of the Adobe Analytics toolkit is available in their entry level Select plan and users can access more of the remaining features as they move up through the two other packages. And while we're reviewing Adobe Analytics here, one issue to remember is that all the features are actually spread out across its marketing suite and plugins rather than being natively available in one place straight out of the box.

By contrast, TWIPLA is an all in one website intelligence solution, with no additional plugins needed. It has a free forever plan, as well as three pricing plans to choose from, called Basic, Advanced, and Pro. There’s also an additional Custom Enterprise plan available. 

And for enterprises, monthly prices can shoot up past $8,300 (or $100,000 annually). This is still cheaper than Google Analytics 360, which starts at around $12,500 a month, but it does still put Adobe Analytics in the top tier as far as expensive website analytics platforms are concerned.

TWIPLA offers three fixed pricing plans: Basic, Pro, and Advanced. Month prices start at $12.99 before tax, and go up to $39.99 for the Advanced plan. Like Adobe Analytics, the packages are also built around website pagviews but users also have a higher feature usage volume as they go up through these different subscriptions. The higher plans also provide access to a small number of additional tools like Visitor Segments, Custom Country Data, and Company Reveal.

There's also an additional Custom Enterprise plan for websites that experience high traffic volume and have complex data requirements. Prices start at $77.99 and this plan can be fully customized to a business' exact requirements. Below, you'll find a graph showing how TWIPLA's pricing points compare with Adobe's starting price for subscriptions.

Beyond its standard subscription packages, Adobe Analyics users can also choose from a number of custom options and add-ons that will further enhance the platform's functionality.

Custom Packages

These offer several advantages to the level of marketing insight that Adobe Analytics will return, such as comprehensive data collection, multichannel analysis, custom variables and other processing rules. They also give users real-time data capture and streaming benefits. However, pricing is again not publically available, and will reflect the user's specific requirements.

Add-Ons

Adobe Analytics offers a variety of add-ons:

• Evolution: This connector maps variables to an Adobe Experience EDM schema and dataset.
• Livestream: This reporting feature enables for real-team traffic analytics.
• Predictive Workbench: This is a suite of features that includes dashboards, livestream triggers, and contribution analytics tools.
• Streaming Media Add-on: This gives streaming media providers analytical and personalization tools for elements like audio, video, and ads.
• Additional Concurrent Report: Adobe allows for up to five report requests. Additional ones will need to be acquired and licensed separately.
• Data Repair API: This gives users a way to delete or edit existing Adobe Analytics data.