Dual Tracking Code Options For Optimized Visitor Tracking
Collect Privacy-Compliant Data on Everyone, Regardless of Cookie Preferences
TWIPLA's Dual Tracking Code Options
Collect Data on All Visitors in Every Privacy Mode
At TWIPLA, we're privacy advocates. When set entirely to “Maximum Privacy Mode” (which only requires the “Default Tracking Code") our platform complies with all global laws - meaning businesses don’t need to acquire visitor consent or activate a cookie banner.
But before, website visitors had to opt-in to data practices for TWIPLA to legitimately analyze them in lower-threshold privacy modes: “Light”, “Medium”, and “GDPR”. Until today, this was making those who didn't give their consent invisible to businesses.
This common analytics issue has been resolved by our new “Non-Consent Tracking Code”. If required, users can now set TWIPLA to any of the three lower-threshold data privacy modes and still legitimately collect a core dataset on opt-outs that ignores ALL non-personally identifiable information - making everyone visible for analysis without impacting their right to privacy.
Existing User? Start Using the Second Tracking Code Option Today!
If you use TWIPLA entirely in “Maximum Privacy Mode”, then you don’t need to replace your existing “Default Tracking Code”.
But if you don’t, then now’s a great time to consider switching to the “Non-Consent Tracking Code”. Once installed, you’ll start collecting data on Visitor opt-outs who were previously unavailable for analysis.
Both are now available in the Tracking Code section of Website Settings. Simply delete the Default Tracking Code from your site HTML, and paste in the new one after the cookie banner code.
And if you need further assistance, feel free to refer to the Support Center or associated in-platform tooltips.
Maximum Privacy Mode
Consent-Free Visitor Insights
TWIPLA uses advanced cookieless tracking to build accurate insights from visitor data in real time. And in default Maximum Privacy Mode, users can legitimately leverage analytics under all global data privacy laws without creating additional compliance responsibilities for themselves.
When calibrated to this mode, data capture meets privacy standards by ignoring any personally identifiable information. Instead, TWIPLA only collects data on session numbers and triggered events, and recognizes returning visitors based on approximated data about their device and browser preferences.
Crucially, the approach also uncouples our platform from consent requirements. It means businesses can gather website intelligence without the need to link analytics functionality to a cookie banner. And so depending on their other website integration choices, users might even be able to remove this banner completely - something that would improve website UX significantly.
Three Lower-Threshold Privacy Modes
Consent-Based Data Capture
At TWIPLA, we understand that some businesses can’t remove their cookie banner completely because it’s needed by other third-party dependencies. They may also want to collect the personal data that isn’t available to them when using our website intelligence platform in Maximum Privacy Mode.
Therefore, our users can also choose to activate three other, lighter privacy levels. These data collection modes use cookieless fingerprinting technology and, as they move up from Light to Medium to GDPR Privacy Mode, collect progressively less anonymized data.
And while this all happens within intuitive legal thresholds that are clearly defined in the Privacy Center, these three data collection modes do still create compliance responsibilities. This includes collecting consent from visitors for tracking, meaning that they need to be given the ability to explicitly opt in through a cookie banner.
Previously, this meant that businesses were only able to collect data on website visitors who agreed to being tracked. And before we introduced the Non-Consent Tracking Code, this meant that those who rejected the cookie banner became invisible to analytics - a common problem that affects all alternatives on the market.
A Different Privacy Mode For Any Visitor Country Of Origin
Businesses often have different regional intelligence requirements, and we’ve responded to this with Custom Country Data, This enables users to activate a different data privacy mode for any visitor country of origin. It’s a simple process that can be done in a matter of seconds in the Privacy Center.
This flexibility ensures that website owners can maximize data capture while balancing their obligations under the regional laws that protect internet users, different geographic audience intelligence requirements, and in-house resource allocation towards data privacy, governance, and compliance.
COOKIE BANNER ACCEPTANCE RATES EXPLAINED
TWIPLA doesn’t use cookies in any privacy mode. But cookie banners aren’t just for cookies; they’re a building block of consent management and represent publicized information on a business’s wider data practices that visitors need to consent to under privacy legislation like GDPR, CCPA, and ePrivacy.
Cookie banners have been found to be barriers to data capture by even the more optimistic research: only 32% of people blindly accept non-essential cookies, with the rest either always rejecting them or tailoring preferences on a site-by-site basis (Statista).
That’s nearly 70% of website visitors who could be rejecting tracking, and who might be making themselves invisible to analytics. It’s a huge amount of lost data that would otherwise be helping businesses to understand their customers more, enhance their strategies, and achieve goals faster.
Many companies do still track visitors without consent. But those that do risk malcompliance fines and reputational damage at a time when internet users care deeply about the security of their data.
Non-Consent Tracking Code
Visitor Opt-Outs Tracked in Maximum Privacy Mode
Businesses can leverage TWIPLA to legally collect data on visitors who reject cookie banners and/or conventional tracking by installing our Non-Consent Tracking Code.
By replacing the Default Tracking Code with this new snippet, our platform will automatically revert tracking from any of the three lighter privacy modes to Maximum Privacy Mode. Businesses then get insights on sessions and triggered events from approximated data on visitor device and browser preferences.
Simply put, it enables businesses to collect data on EVERY website visitor. But by not collecting any personally identifiable information whatsoever, this approach still respects the decision of website visitors to reject tracking as well as their right to data privacy.
It’s a huge step forward in website intelligence engineering. This dual tracking code approach means that website owners have even more data at their disposal. They can get more accurate insights, and make better decisions.
Our Two Tracking Code Options
Data Capture Adapts to Cookie Consent Preferences
Default Tracking Code:
(Placed Above the Cookie Banner Code)
TWIPLA will collect data on consenting visitors in line with the privacy mode that has been assigned to their location.
Ease of Setup
Simply install the tracking code that’s right for you. Either add the Default Tracking Code before the cookie banner HTML script, or the Non-Consent Tracking Code after it.
Note: When TWIPLA is set entirely to Maximum Privacy Mode, businesses don’t require a cookie banner relation and should only activate the Default Tracking Code.
Non-Consent Tracking Code:
(Placed Below the Cookie Banner Code)
TWIPLA reverts data collection on website visitors who opt out of tracking to Maximum Privacy Mode logic.
Additional Visitor Opt-Out Function
Users who adopt the second Non-Consent Tracking Code can still give visitors the option to opt out of all TWIPLA data collection by adding a link to their cookie banner or elsewhere on the website.
This ensures that, regardless of how the platform is calibrated, businesses can safeguard their customers' fundamental right to data agency and still collect the valuable insights they need for online success within the boundaries set by all global privacy legislation.
