Three Lower-Threshold Privacy ModesConsent-Based Data Capture
At TWIPLA, we understand that some businesses can’t remove their cookie banner completely because it’s needed by other third-party dependencies. They may also want to collect the personal data that isn’t available to them when using our website intelligence platform in Maximum Privacy Mode.
Therefore, our users can also choose to activate three other, lighter privacy levels. These data collection modes use cookieless fingerprinting technology and, as they move up from Light to Medium to GDPR Privacy Mode, collect progressively less anonymized data.
And while this all happens within intuitive legal thresholds that are clearly defined in the Privacy Center, these three data collection modes do still create compliance responsibilities. This includes collecting consent from visitors for tracking, meaning that they need to be given the ability to explicitly opt in through a cookie banner.
Previously, this meant that businesses were only able to collect data on website visitors who agreed to being tracked. And before we introduced the Non-Consent Tracking Code, this meant that those who rejected the cookie banner became invisible to analytics - a common problem that affects all alternatives on the market.