At present, the analytics platforms available to website owners don’t all have the same data capture capabilities.

Technological infrastructure varies significantly, and TWIPLA has little in common with its website analytics forefathers.

In fact, the analytics market remains saturated with somewhat archaic platforms that have been clunkily retrofitted to keep pace with advancing web technologies and data privacy requirements. 

Simply put, standard analytics platforms use cookies to track website visitors and also to analyze their behavior. But cookies are moreover invasive, and internet users need to give their consent to be included in website data analytics. 

In Europe, data privacy legislation and analytics cookie compliance demands two layers of user consent. With GDPR, consent is limited to practices related to personal data stored on user devices. But the scope of the ePrivacy Directive - and the EU member state laws it spawned - extends to device data retrieval.

Many policymakers are even using the EU’s data privacy framework as a model for their own laws. This appears sensible, but also points to a global standardization of consent requirements in line with the European model.

In practice, this means that businesses need to welcome website visitors with a cookie consent banner. This needs to be tailored to cover exactly what data is collected, how it is managed, and also where it is stored. And crucially for analytics, this also needs to cover the data practices of any third-party website software.

There is an argument that cookie consent banners don’t even give internet users more control over their data. Most don’t really know what cookies are in the first place, and moreover don't know what they're agreeing to. Many experts also see these consent forms as a way for businesses to manipulate internet users in some way.

But regardless, many internet users reject cookies regularly. In Western Europe, 54% of internet users are highly selective about which websites to collect cookies from (Statista). In the US, only 32% robotically accept all non-essential cookies (Statista). And in Chile, 95% of residents reject them when given a clear and transparent choice (Deloitte).

Clearly, the numbers do vary from study to study, but the result is the same - a large amount of traffic data is effectively cloaked from website data analytics platforms that rely on cookies. The result? Cookie consent banners are a real barrier to the high-volume website data capture that is essential to effectively analyze website traffic and pull reliable insights.

And since these platforms cannot collect anywhere near the full website traffic dataset, the insights they provide are created predictively by fluffing out small data samples. In short, website owners cannot fully trust the information they provide.

This is a shame, and particularly so given how pivotal analytics has become to the success of digital marketing. But less data means lower insight accuracy, and a website that is less able to achieve wider business objectives.

In our partnership with TUM, the university was surprised by just how much more data they had at their disposal than in the past. This data did previously exist, but was invisible to them because these website visitors had opted out of accepting analytics cookies.

And since your website data analytics platform could also be suffering from similar limitations, this is a good moment to try out TWIPLA and better capitalize on the data at your fingertips.

TWIPLA is an advanced all-in-one website intelligence solution that offers the full range of tools that businesses now need to effectively optimize their digital activities in 2023.

This includes the standard website statistical analysis that website owners have come to expect from alternatives like Google Analytics. However, we go further by also offering visitor behavior analytics tools like heatmaps, session recordings, and custom event tracking, as well as visitor communication features.

All-in-one website intelligence is a real leap forward for analytics. It reduces the number of website integrations you need, reduces data siloing, and increases the potency of the data you have at your fingertips. 

And with web technologies becoming ever more advanced, TWIPLA enables you to stay ahead of the curve and gather actionable insights from every angle imaginable.

So sign up today for free and start working from website intelligence reports.

Why Does TWIPLA Collect More Data than Other Analytics Platforms?

TWIPLA uses an advanced cookieless tracking system that prevents website visitors from cloaking their data by rejecting cookie consent. In practice, we’ve seen many of our users - including TUM - increase their data capture by 500% as a result of this.

Why is Website Traffic Data Capture Important in Analytics?

Analytics platforms base their insights on the collective data of website visitors. Insight accuracy and data volume go hand in hand, with more data capture also leading to more accurate reports, and better guidance for website growth.

Is TWIPLA Data Privacy Compliant?

TWIPLA can be calibrated to the balance you want between data capture and privacy. However, it is compliant straight out of the box with every data privacy law in the world. It doesn’t use cookies and also anonymizes user data to the extent that they can’t be identified, enabling you to analyze website traffic and grow your website around them while keeping visitors safe.