Visitors for short are the people who view one or more pages of a website. The number of website visitors can dictate the overall success of a website, and this number can be increased through SEO and many other marketing procedures.
A visitor is a person who enters/views a website, no matter the number of pages.
Web analytics tools, monitor the number of visitors and their type.
In the Visitors menu, users are able to access the following information:
In the Overview the following information about visitors is displayed:
All this information can be viewed in more details on the Dashboard.
The process of counting visitors is the following:
When a person visits a website, their computer, smartphone or other type of device exchanges information with the server. Each webpage is made up of multiple files and the server transmits each one of these files to the user’s browser (where the webpage gets rendered). From this type of data, traffic can be monitored on the website's homepage and all other webpages and also on segments of the site. This way, analytics tools determine exactly how many visitors each segment receives.
Visitors are important as, in most cases, they validate the success of a website. The more visitors a website has, the higher the brand awareness and chances of conversion.
The number of visitors can be increased through search engine optimization, online advertising, social media posting, guest blogging, and several other methods.