TWIPLA expands partnership with Wix, powering new session recordings toolkit for advanced UX optimization

Munich, 2024 - TWIPLA, a German-based website analytics leader, has deepened its partnership with Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally¹, with the integration of a session recordings toolkit into the Wix Analytics interface.

The new session recordings toolkit provides businesses with replays of real customer journeys, and gives businesses a powerful video aid with which to understand how customers engage with webpages and navigate across their sites. By integrating this toolkit natively into various Wix Analytics reports, Wix and Wix Studio users will have access to an  intuitive solution for guiding website performance improvements, identifying bugs, identifying pain points, tracking conversion stoppers and optimizing conversion pathways. The integration’s UI follows Wix’s style guidelines to ensure a truly native experience for all Wix users.

“As businesses increasingly seek more detailed insights into customer interactions, the demand for advanced analytics tools continues to grow,” said Doreen Weissfelner, Head of Wix Analytics. “Our new session recordings toolkit, seamlessly integrated into Wix Analytics, allows users to access the recordings that matter most - whether it’s tracking a user’s specific flow or identifying checkout drop-offs. This partnership with TWIPLA provides Wix users with powerful, data-driven insights for optimizing their websites with precision."

“Wix analytics users will quickly see the huge advantages of being able to watch videos showing how visitors are actually interacting with their websites - what buttons they click, where they get stuck, and why they don’t convert," said TWIPLA CEO Tim Hammermann. “It’s one of the most popular tools we have and our clients have found that it helps them to make tangible improvements to online success, particularly because the granular filtering system makes it so easy to find session replays that match specific visitor segments.”

Powered by TWIPLA's advanced cookieless – and consentless – tracking technology, the toolkit has been designed to provide businesses with the behavior analytics insights they need in real time, but without encroaching on the right of internet users to data privacy. The new tool adheres to the strictest data protection standards. 

This launch marks another milestone in a partnership that has flourished since 2015. Website intelligence is crucial to modern website development, and TWIPLA offers a highly effective analytics solution that is compatible with all Wix premium plans. It's consistently recognized as a top-performing analytics plugin in the Wix App Market, making it a popular choice for web developers of all sizes.

Tim Hammerman continued, “We are honored & humbled to be the first deeply integrated third party tool within Wix Analytics. It underlines our vision of making advanced analytics easy to understand and available to everyone.”

Links/Sources

• For more information about TWIPLA, please visit https://www.twipla.com/
• And for information about Wix, visit https://www.wix.com/
• Any media enquiries should be directed to press@twipla.com

¹ Based on the number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.