What is Bing?
Bing is the main competing search engine for Google, at least in countries outside of Asia. With an estimated global search share of 3-5%, it is associated with services from Apple, Facebook and Firefox Mozilla. Website owners should also consider Bing when optimizing their websites, as well as track referrals from this search engine.
Bing is a search engine developed by Microsoft. While there is always a tendency to mention Google when we talk about search engines, we should not forget that there are also other players in the same industry. While worldwide, an estimated 80-90% of searches are being conducted using Google, Bing is another popular search engine, and in some markets it has grown considerably.
Globally, its share of searches is somewhere around 3-5%. Bing also powers Yahoo! Search, which accounts for an additional 2-3% of searches. Website owners should also consider Bing when optimizing their websites. Bing provides features such as sports scores, stock news, flight tracking, unit conversions, product shopping, translation, and many others. It also offers local info such as current traffic, business listings, localized search for restaurants and services, reviews, movies schedules, etc.
