TL;DR
Using Page Targeting with URL patterns, you can activate TWIPLA features on a set of pages that share a common element, like containing the same word, having the same path, etc. TWIPLA offers you 5 methods for defining a URL pattern: Simple Match, Exact Match, Starts With, Ends With and Contains.
What is Page Targeting with URL patterns?
Using URL patterns allows you to activate several features on a specific set of pages of your website. For TWIPLA, URL patterns can be used to define a set of pages to be used for generating a heatmap, as well as for defining a step in a conversion funnel.