We are thrilled to announce the launch of our latest feature, Custom Country Data (CCD), as part of our Dynamic Privacy Center. The CCD feature enables users to customize the data processed and displayed for each visitor in their analytics dashboard on a country-by-country basis, maximizing the data insight in the context of each country’s legislation and removing the complexity of privacy compliance for businesses operating in multiple regions.
Marketers must always strike a balance between privacy and insight, with a huge crackdown on US big tech in the EU, the sunsetting of third-party cookies and Universal Analytics, and an increasingly competitive digital environment exacerbating this further. The move towards privacy-first solutions often comes with some compromise, with many marketers having become accustomed to leveraging data that will imminently be taken away from them.
Since our inception, TWIPLA has sought to balance privacy and insight, ensuring compliance while still providing the level of data required to draw meaningful value. Our Dynamic Privacy Center has always offered a unique level of flexibility, providing users with four different data privacy standards to suit their requirements - including cookieless tracking, which can reveal up to 400% more traffic than other analytics platforms.
09 February 2022
