TWIPLA Rolls Out New eCommerce Analytics Toolkit and Community Portal

In this first webinar, TWIPLA experts Dragos and Jorge run through some of the main challenges facing tech companies as we move into 2024, before offering strategies to increase competitiveness and revenue. It will finish with an interactive Q&A session for anyone who wants advice specific to their business or sector. This free LinkedIn event takes place this Wednesday, January 31st @ 17:30 CET.

Register for the Webinar on LinkedIn

We're also launching our community portal this Wednesday, 31st January. And after considering the huge amount of feedback we collected in a recent poll, it will include a wide range of educational and training resources, an events calendar, and useful tips and tricks for getting the most out of TWIPLA. There will also be a discussion board to foster collaboration and cultivate a strong sense of community.

Sign Up to the Community Portal

Our Analytics-as-a-Service enables SaaS companies to seamlessly integrate our analytics tools into service provision, either under their own branding or using the dual-branding option. This gives their end-users more reasons to sign in or upgrade payment plans, making it a fertile avenue for businesses that are looking to increase revenue without having to invest money or manpower in new technologies.

Read More About TWIPLA's Analytics-as-a-Service

TWIPLA is already renowned for our advanced website intelligence solution. We've now turned our attention to online retail, introducing an advanced analytics toolkit that sellers can use as an intuitive guide to increasing clicks, sales, and revenue. It includes three vital modules:

1. Overview

This first module provides online sellers with all the top-level KPIs they need to understand the overall health and development of their store:

• Total Visitor Sessions, Start Checkout to Product Ratio.
• Customer Count, Average # Items Ordered, Order Count.
• Average Order Value, Sold Product Count, Gross Revenue.
• Highest Revenue Day, Highest Sales Day, Most-Viewed Items.
• Most-Sold Products, Session/Purchase Ratio, NET Revenue.

These metrics are all also displayed in interactive graph form where practical. Data can be restricted to any time period, and compared historically so that sellers can understand the impact of webstore optimization activities, as well as seasonal and wider market trends.

Users can leverage the Overview module for a top-level view of webstore performance by day, week, month, or year. Alternatively, they can click into any of the included report blocks to quickly dive deeper into whatever insights they want to explore further.

Learn More About the eCommerce Statistics Overview

3. Sales Charts

This final module provides eCommerce businesses with the granular understanding of sales they need to optimize product inventories, purchase processes, and the performance of all their digital channels:

⟶ Product-Related Sales Charts

Online sellers can gain insight into the profitability and popularity of their different products, and make informed, data-driven decisions about their inventories, stock levels, and wider marketing initiatives.

⟶ Conversion-Related Sales Charts

Users can focus in on the capacity of their webstore to facilitate sales and analyze customer journeys, and then use this data as a guide to optimizing store design, cart, checkout, and wider sales processes.

⟶ Orders and Events by Traffic Channel

eCommerce businesses can also analyze the capacity of their digital channels at driving sales, and they can use these insights to dictate priorities, shape promotional marketing campaigns, and so forth.

Learn More About eCommerce Statistics Sales Charts

1. Master Dashboard

The [Page Views, Sessions & Visitors] report block includes two new data visualization options, meaning that users can now see their insights displayed in graph, table, or bar chart form. This functionality will soon be rolled out across the TWIPLA platform, and offers users a range of benefits:

• Choose graph mode to see visual trends and comparisons.
• Switch to table mode to see precise data and insights.
• Go to bar chart mode to see different data points side by side.

This flexibility means that TWIPLA caters better to different analytics preferences, and means that users can extract meaningful insights based on their specific needs.

Learn More About the Master Dashboard

3. Custom Dashboards

TWIPLA users can now rename any of the default report blocks they add to a custom dashboard, as well as the name of the dashboard itself. This makes it easier for them to match the name with the objectives they've activated the report block for, and any filters they've included to the data within it. And with custom report blocks arriving in the near future, users will continue to find new opportunities to calibrate our website intelligence to their exact business requirements.

Learn More About Custom Dashboards