TWIPLA Unveils New Branding and Debuts Advanced Analytics Cluster

Page Dashboard

The Page Dashboard offers comprehensive insights about the performance of each individual webpage, allowing users to monitor and then enhance the performance of individual pages. This is particularly useful for optimizing key website pages such as the product page, homepage, landing pages, and forms. It provides vital intelligence that website owners can use to achieve their goals and drive business success.

It provides statistics, including total visits, visitor numbers, average page session durations, and top referrers. Additionally, analysts can group specific pages together by up to five page path levels.

You can find the Page Dashboard in the Main Dashboard module within the TWIPLA platform.

Visitor Segments

TWIPLA users can now create Visitor Segments based on a wide range of specific attributes, including page URL, country, city of visit, IP address, browser type, device type, and operating system.

Users can break down each of these categories considerably, enabling them to build an almost endless range of possible visitor segments. And once created, the Visitor Segment(s) can then be applied throughout the platform with the click of a button. This makes data analysis highly intuitive. It enables users to uncover deeper audience segmentation insights and then create more targeted marketing messages.

You can find the Visitor Segments module in the Website Settings section of the TWIPLA platform.

Advanced Filtering

This newly launched system completely overhauls how TWIPLA approaches the fundamental task of data filtering. It leverages the power of our advanced new analytics cluster and, in addition, improves the functionality of all our other tools and features.

It also enables users to quickly filter website traffic data in a multitude of innovative new ways. These include UTM parameters, page URL, and website traffic source.

Once users activate a series of filters, they can then also convert their input into a standardized filtering template. They can save, edit, and use these templates across the website intelligence solution, which speeds up and streamlines data analysis.

This impressive new filtering system has been rolled out across the platform. It enables users to make better use of the data they have at their disposal, and to uncover even more granular insights on visitor trends, preferences, and also behavior.

Join Us at T3CON23!

We are thrilled to announce that Alexander Veit, our CEO and CIO, is giving a keynote presentation at T3CON23, the annual TYPO3 conference.

The conference is aimed at global enthusiasts of the TYPO3 PHP-coded web content management system, developers, and also businesses. It allows them to come together in an engaging and collaborative atmosphere that fosters connection and growth. We look forward to meeting you there.

This event is happening at the historic Areal Böhler conference center in Düsseldorf on October 12th and 13th. We'd love you to attend Alexander's talk on the "Analytics You Want Versus the Analytics You Need". He'll be on the Main Stage at 1600 on October 12th.

In the presentation, he calls on his expertise in the fields of TYPO3 and analytics to discuss the mess that the internet has become with regard to user data rights. Alexander will also address the Privacy Paradox and explore the options available to businesses for legitimate analytics data capture.