Let's talk pay-per-click fraud!
The internet can certainly be a dangerous place for those who look to advertise their websites. As easy as it is to create online ads and track their performance, it is also easy to lose important parts of your budget to clicks that are actually irrelevant to your business, whether those clicks are intentional or not.
Even though with PPC you only pay when your ads are clicked, what if most of your clicks instead come from people (or robots) that have zero chances of being your customers? We discuss the ways in which you can undoubtedly lose money advertising online, because of click fraud.
As online advertisers and website owners, you will always have situations when what you are paying for clicks in PPC systems, such as Facebook and Google Ads, does not really match with the actual benefits you are getting in terms of traffic.
So read on to learn more about pay-per-click fraud!