Fintech Meets Privacy:Key Insights from Dr.Sindhu Bhaskar

How Fintech Companies Can Effectively Leverage User Data in the Privacy-First Era: The TWIPLA Interview with Dr. Sindhu Bhaskar

TWIPLA Staff October 15, 2024

2 Minute Read

No business can ignore privacy laws, but the nature of financial data means that fintech companies have more to lose - and win. As regulations tighten, TWIPLA's Jorge Cuevas sat down with Dr. Sindhu Bhaskar - CEO of the EST Group - to discuss privacy-first tech, and how businesses can turn compliance into customer trust while still capitalizing on their data.
 

As a leader in the digital banking and fintech space, what are your views on the growing importance of privacy in the online financial ecosystem?


As digital banking and fintech grow, privacy has become a central concern.

With increasing digitization, users are more aware of their data and its potential misuse, and they demand greater control and security.

Privacy is not just about compliance; it’s about trust.

In a space where financial data is among the most sensitive, strong privacy protections are vital for maintaining user confidence. A breach of this trust can lead to significant reputational damage.
 

Privacy, therefore, has become a key competitive differentiator, and businesses that prioritize user data protection will gain long-term loyalty.


In addition, the global regulatory landscape is evolving rapidly, with regulations like GDPR and CCPA placing greater emphasis on privacy, requiring companies to adopt more transparent and secure practices.
 

Financial services are often heavily dependent on user data. How do you strike the balance between data-driven innovation and respecting user privacy?


The challenge of balancing data-driven innovation with privacy lies in leveraging data responsibly without compromising user trust.

Financial institutions must prioritize a privacy-by-design approach, integrating privacy into the product development process from the outset.

This includes minimizing data collection, using anonymization techniques, and ensuring data transparency.
 

Data-driven innovation can thrive when companies maintain clear communication with users about how their data is used, ensure user consent, and limit data collection to what's necessary.


Innovations such as differential privacy and encrypted data analysis can allow businesses to extract valuable insights without exposing user data to risks.

Fostering a user-centric, transparent approach while leveraging advanced privacy-preserving technologies enables the financial sector to innovate responsibly.
 

Given your extensive work in the global fintech space, how do you foresee privacy-first analytics influencing the future of digital financial services?


Privacy-first analytics will reshape the future of digital finance by empowering businesses to derive insights while protecting user data.

Techniques such as federated learning and homomorphic encryption allow firms to analyze trends without directly accessing or storing sensitive information.

This will not only help companies adhere to stricter privacy regulations but also give users greater control over their data.
 

As privacy-first models mature, I foresee a new standard of trust where data analytics coexist with rigorous privacy safeguards, unlocking a new era of responsible innovation.


This shift toward privacy-first innovation will protect users and enable companies to differentiate themselves in a competitive market by prioritizing security and trust.

In the long run, privacy-first approaches will become the industry standard, driving both customer loyalty and regulatory compliance.

About Dr. Sindhu Bhaskar


Dr. Sindhu Bhaskar is Chairman and CEO of the EST Group, an enterprise guided by the social good offered by emerging technologies, and their potential to create borderless banking solutions that can help marginalized communities. 

He also heads its flagship component, EST Global - an organization working to create a more inclusive and sustainable world for everyone.

With over three decades of experience in financial services, Dr Bhaskar is a respected industry leader across a wide range of fields, including fintech, digital banking, financial inclusion, health tech, agritech, CnetO, and edtech, as well as the adoption of technologies like privacy-first analytics, blockchain, Al, and the Internet of Things.

A popular and charistmatic thought leader, he has built effective working partnerships across 17 countries and regularly speaks at global technology and banking events.
 

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