Using Analytics to Ensure Product-Led Growth Success
By now, you should understand that product-led growth success requires building a great product. Unfortunately, 42% of businesses claim that their product isn’t ready, making it the biggest reason for not adopting this strategy (Gainsight Product-Led Growth Index 2022).
And building a product that works isn’t enough by itself - it needs to be developed around both actual user behavior and customer feedback. To do this, you’ll need to gain insight into the following areas:
- User Actions Outside Your Website: Analyzing app usage for product-led marketing can provide insights into how users engage with the app, which features drive the most interactions, and which in-app experiences lead to the most conversions.
- Mapping the Funnel: By analyzing key visitor journeys to conversion, businesses can identify where users are dropping off and which routes are most engaging - and to use these insights to optimize these conversion pipelines.
- Cross-Platform Analytics: SaaS companies often have multiple web domains alongside their app and other digital channels, and successful product-led growth requires being able to analyze these different platforms together in one place.
- Data Export and Integration: Being able to take analytics data and to import it into other programs like Power BI enables businesses to get more valuable insights for their funnel map - something that will lead to more informed decision-making for product-let optimization.
Thankfully, these insights are now all easy to obtain thanks to advanced website intelligence platforms like TWIPLA. We provide advanced visitor behavior analytics tools like heatmaps, funnels, session recordings, and event tracking that enable you to understand how users are actually interacting with your website or app. These visualizations make complex data easy to understand, and you can link your different addresses together to get the holistic view of cross-domain tracking that is vital for user behavior optimization.
Our platform also includes a range of visitor communication features. These enable you to collect the user feedback you need, to both confirm insights pulled from other tools, and to discover product issues that you might never have otherwise thought of.