Hyperlink

TL;DR

A hyperlink (or simply a link) is a reference from one web page to another. Clicking a hyperlinked element (text, images, buttons) sends the user to a different webpage, that may have additional information or related content on it. Hyperlinks have a strong effect on page and domain authority.

What is a hyperlink and how can you use one?

A hyperlink is a website reference to another web page. By clicking the hyperlink, the user is directed to another connected piece of content, that can serve as a source quotation, as a “more info” page, as a “related info” page, a page where a user can take a further action (registering, signing in) or any other type of content that can somehow relate to the one being displayed. 

Hyperlinks can be placed on a number of website elements, like images, texts or buttons. All of these elements can be highlighted when hovered over, and most of the time, the cursor changes from an arrow to a pointing hand. Most of the time the hyperlink text is blue or underlined. This isn’t a general rule, but it is recommended because this way the reader is aware that if they click they will be directed to a new section or website.