1. Privacy Concerns

Internet privacy has certainly been a major concern lately and Google services have been in the center of the debate for the last couple of years.

There are major movements advocating for more user privacy and also more tools promising to offer completely anonymous services for internet browsing. Some are even promoting the idea of giving up on Alphabet services altogether. 

Legislation like GDPR and CCPA has translated this public concern for internet privacy into action. Under these laws, website owners all over the world have to be significantly more careful with how they handle user data.

Google has been making efforts to also comply, but the fact that it uses data from one service to the other (like from Analytics to Ads or to Chrome and vice-versa) has led to significant problems for websites using their analytics tool. 

We explained this in more detail, but the main problem is the fact that they are a third party that uses the data collected for their own purposes.

So this means website owners have to ask users for a separate, distinct informed consent, before then tracking their activity with Google Analytics.

In this context, many are looking for more privacy-compliant analytics tools, and TWIPLA is one of those tools. TWIPLA vs Google Analytics 1-0.

2. Best Google Analytics Alternative for Ease of Use

Analytics can help you grow your website traffic and your business. But first, you need to be able to understand it.

Most analytics tools offer the same set of basic statistics about your website, but they tend to be very detailed and complex. You need to go through tens of menu options, charts and also drop-downs to declutter all the stats and get to what you were looking for. 

Google Analytics surely falls into this category. There is a certification for it in the Google Academy, that people study for and then take an exam. There is also a distinct job/position for handling this data.

3. Additional Features

Since we first wrote this post, our tool has developed quite a bit and we offer a few features that other analytics don’t.

By comparison strictly to Google Analytics, there are at least two important extra features:

• In TWIPLA, you can easily see the individual path of a user on your website, while there is only an aggregated option for this in the Google Analytics main menu.
• As of 2020, we have added session replays to the stats dashboard, which enables you to watch video recordings of how visitors use your website (there is a video of mouse movement, scroll and clicks during a user session). This allows you to understand, first hand, what website elements are visible, which work properly and which don’t and how visitors interact with them.

TWIPLA Vs. Google Analytics 3-0

So what about small businesses that want to handle website data on their own, without an employee or a subcontractor?

The best Google Analytics alternative for this, in our subjective opinion, is undoubtedly TWIPLA. It offers some of the most user-friendly graphs and menus, with a simple overview to show you where your website is doing well and also where it isn’t. TWIPLA vs Google Analytics 2-0.