Snippet for the Win!
Drumroll please!! 🥁
Performance is paramount with any technology. But with us marketers beavering away like a squirrel on a caffeine high at an acorn convention, it’s even more crucial when it comes to martech.
Nobody wants to be waiting more than a split second for a web page to load. And, if they’re forced to wait for more than 4 seconds, the average user is offski (the average marketer is probably already starting a new role)!
So, good news for you! Our combat team of development dynamos have been hard at it in the code kitchen and have managed to massively reduce the size of the TWIPLA’ snippet - all the way down to sub-25kb levels (we assure you, that’s low).
This means that the impact our platform has on your page speed is even less than it was previously - and far better than many of the other solutions in our sector (*cough* GA *cough*). In fact, it's now completely negligible, meaning that you can leave at least one more of your worries at the door.
This update is all part of our commitment to continually balance performance, privacy, usability, and value in how we deliver Website Intelligence to our wonderful community.
Revolutionary Steps in the Analytics-as-a-Service Space
This month, we also took a giant stride forward in the progression of our Analytics-as-a-Service (AaaS) product.
In response to the considerable demand from Website Builders, Privacy-first Martech, and Ecommerce platforms especially, we are thrilled to announce the seamless integration of our Website Intelligence platform into the user interface of partnering companies that offer complementary features and use cases. This integrated version enables a harmonious experience for users, empowering them with comprehensive insights and functionalities within a single, cohesive platform.
During the past weeks, our first key partner in this area - a leading European ecommerce platform - has fully integrated all of our features white-labeled into their offering.
"In the current era shaped by the aftermath of the pandemic, where tech businesses are navigating growth plateaus or even experiencing revenue shrinkage, the consolidation of players emerges as a crucial factor,” explains Dragos Gal, our Head of AaaS & Strategic Partnerships.
“Within this landscape, our focus on integrating Analytics-as-a-Service into the strategic vertical of ecommerce fills us with great confidence. We believe that by doing so, we can make a meaningful and positive impact on the growth trajectory of businesses in this field, while providing more people with the huge benefit of Website Intelligence."
25 April 2023 - by Simon Coulthard
