As we kick off the new year, we’ve got plenty of exciting updates, expert insights, and must-read content to keep you ahead in the world of website intelligence.

This month, we’re spotlighting our groundbreaking partnership with Wix, where TWIPLA’s privacy-first session recordings are now natively integrated into Wix Analytics.

We’re also bringing you a can’t-miss webinar replay featuring data privacy expert Debbie Reynolds, alongside new platform updates like Outgoing Traffic and Alarming Behavior Events.

Plus, dive into industry insights with HP’s Aaron Weller on AI and privacy, explore the best tools in the Wix App Market, and learn how to maximize the utility of session replays and heatmaps for smarter decision-making.

Here’s what’s inside:

Company News and Events

• Partner Success Story: Wix
• Webinar Catchup: Data diva Debbie Reynolds on avoiding non-compliance fines

Platform Updates

• New Feature: Outgoing Traffic
• New Feature: Alarming Behavior Events

Insights for Digital Marketers

• Interview: HP's Aaron Weller on privacy and AI
• Blog: Best tools available in Wix's App Market
• Blog: Session Replays - Use the tool effectively
• Blog: Heatmap examples across industries

Click on one of the links above to drop straight down to whatever interests you most or scroll on to learn about everything that's happened here at TWIPLA since November.

Wix has taken its analytics platform to new heights with the help of TWIPLA’s advanced session recordings toolkit. By becoming the first third-party provider to integrate natively into Wix Analytics, TWIPLA has enabled Wix to provide Wix users with privacy-first, actionable insights.

This integration has transformed the Wix Studio experience, allowing users to dive into session recordings to pinpoint where visitors drop off, uncover navigation issues, and optimize conversion pathways.

With TWIPLA managing all technical aspects - from development to ongoing support - Wix benefits from a powerful new analytics feature and income stream without investing in costly R&D or dedicating in-house resources.

The results speak for themselves: improved end-user engagement, reduced churn, and a new revenue stream from thousands of eager adopters in just the first month of rollout. 

Read the Full Success Story

On December 16th, we hosted an insightful webinar featuring Debbie Reynolds, renowned as "The Data Diva," and TWIPLA’s own Dragos.

Together, they explored the complexities of data compliance and the transformative benefits of transitioning to cookieless analytics.

The session kicked off with Debbie breaking down the essentials of data compliance, highlighting how businesses can meet legal, regulatory, and industry standards while protecting sensitive information and respecting user rights.

Dragos then showcased the benefits of cookieless analytics, including 4x more trackable data, improved accuracy, and the elimination of cookie banners, complete with a step-by-step installation demo.

Looking to the future, Debbie and Dragos provided guidance on navigating upcoming trends in data privacy, empowering businesses to stay ahead of evolving regulations. The webinar wrapped up with an engaging Q&A session and actionable next steps for attendees.

If you missed it, don’t worry!

You can rewatch this invaluable discussion on LinkedIn to learn how to future-proof your data compliance and optimize your website analytics.

Rewatch the Webinar on LinkedIn

The Destination Sites report block reveals exactly where your visitors head after leaving your website. It provides a detailed list of third-party destinations receiving traffic, along with key metrics such as the number of outgoing visits and their percentage of your total site traffic.

Interactive features let you uncover visual trends and gain deeper insights into specific destinations. Advanced filtering and historical trend analysis make it easy to focus on the traffic patterns that matter most to your goals.

Use this data to strengthen affiliate partnerships, monitor competitor interest, and refine strategies to either retain more visitors or maximize the value of their exits.

Visit the Destination Sites Support Center

#2 Incoming vs Outgoing Traffic Analysis

The Traffic Comparison block provides a side-by-side view of how outgoing traffic stacks up against your site’s overall activity. Compare total traffic, referral traffic (visits originating from third-party sites), and outgoing clicks (visitors leaving your site) in an intuitive, visual format.

Dynamic graphs let you track trends across daily, weekly, monthly, or yearly timeframes, offering actionable insights into your visitor flows.

By analyzing these patterns, you can optimize strategies to retain visitors, capitalize on referral sources, and enhance outbound link management.

Visit the Incoming vs Outgoing Traffic Support Center

Event Tracking is your early warning system for visitor frustrations. It identifies and visualizes key alarming behaviors like dead clicks, rage clicks, and rapid page reloads using dynamic graphs and categorized data.

Analyze trends over time to pinpoint usability issues, and compare multiple event categories to uncover broader patterns. This streamlined data helps you focus on what matters most, so you can act quickly to prevent user frustrations from escalating.

Visit the Alarming Behavior Event Tracking Support Center

#2 Alarming Behavior Session Recordings

With Session Recordings, you can watch alarming behaviors play out in real time. From the Event Tracking module, dive straight into curated session replays tied to critical user frustrations.

Timestamps mark specific alarming events, so you can jump to the exact moments that need your attention. A detailed pop-up window provides additional insights, including event counts, visitor attributes, and device details, ensuring you have everything you need to understand and resolve issues effectively.

Visit the Alarming Behavior Session Recordings Support Center

#3 Website Usability Score

The Website Usability Score gives you an at-a-glance assessment of your site’s overall health. This intuitive metric combines insights from Alarming Behavior Events into a single score, making it easier than ever to prioritize UX improvements.

Explore detailed event trends with dynamic graphs and dive into specific categories to uncover insights like session counts, timestamps, and referring URLs. Use the interactive graph visualizer to analyze and compare multiple pages side by side.

With this feature, you can confidently address critical usability challenges, enhance visitor satisfaction, and prevent lost revenue opportunities.

Visit the Website Usability Score Support Center

Aaron Weller, leader of HP's Privacy Innovation and Assurance Center of Excellence, brings over 25 years of expertise in privacy and information security to the forefront of data governance in the AI age.

In an exclusive interview with TWIPLA, Aaron discusses how businesses can navigate the rising challenges of incidental data, simplify compliance with overlapping regulations, and ethically manage personal data in a world driven by AI and quantum computing.

Drawing on his experience shaping privacy standards like ISO31700 and leading privacy practices at PwC, Aaron offers a visionary perspective on integrating privacy engineering into AI governance.

He highlights actionable strategies to balance innovation with ethical data use, providing a roadmap for businesses to thrive amidst rapid technological advancements.

This thought-provoking dialogue delves into the complexities of privacy in the modern era, emphasizing the need for strategic simplicity and global collaboration in overcoming regulatory challenges.

Read the Interview: Aaron Weller on Privacy Challenges, and Regulatory Overlaps

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