All You Need to Know at a Glance
You can use different dashboards to quickly gather essential information about your website's performance in one place. These dashboards allow you to apply filters and visitor segments to focus on specific data.
Additionally, you now have the ability to create custom dashboards and add report blocks tailored to your needs, providing a more customized and insightful view of your website's performance.
The Main Dashboards is divided into 3 sections. In this module, we’ll explore more about these sections and their associated report blocks:
Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period, or specific day, for which you want the dashboard's data to correspond.
It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.
You also have the possibility to set the dashboard's data to auto-reload every few seconds, minutes or hours depending on your needs.
Important Note: The app now remembers previously set segments, filters, filter templates, and date intervals, even when you navigate away from the page, log out, or log back in. When your session expires or you close the tab, it automatically switches back to the default setting of "Last 30 Days."
Some tiles have a small "Ø icon", giving you yet more information about what it represents. Simply hover over the icon to reveal the details in a quick and convenient way.
Our powerful new dashboard feature empowers you to visualize, analyze, and understand your information like never before. This guided tour will equip you with the knowledge to leverage the dashboard's full potential and transform your data into actionable insights.
This dashboard feature tour provides a clear roadmap, guiding you through all the essential sections of our app - modules, submodules, settings, and main buttons.
Ready to explore? The dashboard tour is always at your fingertips! Tap the "Start Tour!" or "Feature Tour Completed!" button in the top right corner of the Main Dashboard to get started.
In the dynamic landscape of website analytics, having the ability to dissect and understand your data is paramount. To empower you with greater control and deeper insights, we're thrilled to announce the introduction of an array of new filters on our Main Dashboards report blocks. Let's dive into the exciting new features that will supercharge your analytics experience:
These filters are your ticket to a more insightful and optimized digital strategy. By understanding your data at a granular level, you can make informed decisions and stay competitive in the digital world. Keep an eye out for even more exciting features as we continue to enhance our analytics platform. Get ready to supercharge your insights with our new Dashboard filters.
Our powerful new filtering system lets you ditch the back-and-forth and analyze multiple web pages side-by-side for effortless performance comparisons.
Here's what you can do:
Our user-friendly dashboards act as specialized interfaces, seamlessly presenting crucial website intelligence insights from our comprehensive analytics platform. This empowers businesses to access consolidated, real-time reports essential for swift and informed decision-making.
Uncover insights that resonate with you! We offer a variety of customizable visualization options for the main visits report block, allowing you to choose the format that best suits your needs.
Explore the following visualization options available for the main visits report block:
Line diagrams serve as the backbone of data visualization, adept at illustrating trends and patterns over time. Picture a series of data points resembling stepping stones across a river; a line chart connects these points, forming a visual bridge that unveils the trajectory of your data journey.
Continue reading to learn more about the different line diagram views and line styling options.
Important Hint: To have a better perspective on the data provided in the chart, simply click on each KPI above the graph to choose or deselect it. Enable only those that interest you, or keep them all enabled for a more comprehensive look.
Line diagrams, commonly known as line charts, excel at presenting trends by connecting data points with a line. This data representation makes it easy to observe or analyze how a certain KPI evolves over time, making it ideal for tracking website traffic, sales growth, or any other metric with a narrative.
Want to tailor the way your data is visualized? Click the three-dot icon next to each KPI to unlock the following line styling options:
By experimenting with these options, you can customize your data visualization to best suit your needs and effectively communicate your findings.
A stacked line chart has lines that do not intersect since they are cumulative at each position. In a stacked 100% line chart, the lines reach a total of 100% of the axis range at each point.
Stepped line charts are a type of line chart that connects data points using horizontal and vertical steps to demonstrate discrete changes over time. This format is appropriate for data acquired on a regular basis, such as daily sales figures.
Need to examine specific values or compare data points side-by-side? The table view offers a different perspective on your data, transitioning from a visual representation to a detailed breakdown. It presents your information in a clear, tabular format, with each data point occupying its own cell.
The table is divided into the following columns:
Moving on to another data visualization powerhouse, let's explore bar charts! This type of chart excels at demonstrating how different KPIs compare to one another. Each KPI is represented by a rectangular bar whose height is directly proportionate to the relevant value.
This makes bar charts helpful for determining which category has the highest or lowest value.
We're excited to introduce the latest addition to your data visualization toolbox - the radar chart stacked view! Radar charts are a great tool for displaying performance information. You can easily determine which KPIs are strong points and those that may need some enhancement by comparing variables on the same chart. They are thus effective tools for evaluating performance and making strategic decisions.
Each variable has a central axis. All axes are aligned radially, with equal distances between them, while the scale remains constant. Grid lines that connect axis to axis are commonly used as guides. Each variable value is shown on a separate axis, and all variables in a dataset are joined to form a polygon.
We are excited to announce a new feature—users can now seamlessly download the data showcased in the main visits report block (Visits, Sessions & Visitors) in the Master Dashboard!
This addition provides unparalleled flexibility in handling information and caters to diverse user preferences by offering four export options:
You can find the download icon next to the compare button on the right side of this report block. Clicking this icon will open the drop-down list. Simply tap the download button and select your preferrred file format to download.
Important Notes:
When exporting data in CSV and XLSX formats, you will notice a 'Data Segment' column. This column is derived from the 'compare' option. In this context, Data Segment 2 consistently represents the 'current one'—the dataset selected by the user in the main date picker. On the other hand, Data Segment 1 corresponds to the data from the comparison mode, capturing the previous period or year-on-year data. This distinction provides valuable context when analyzing and comparing datasets within the exported files.
As you begin to explore, you will now notice a vast wealth of information available for each section on the Master Dashboard. Check out the following segments, which will delve into the details of each tile.
Quick Note: Don't forget to read the general hints about the dashboard tiles!
The Website Usability report block gives you an overview of all tracked Alarming Behavior Events (ABEs) during the selected period of time.
This report block offers two data visualization options. The default is the KPI View as shown in the image above and the Line Diagram.
Here's what you can explore on this view:
We are differentiating between the following ABE categories:
Alarming Behavior Event | Technical Definition of Event |
---|---|
Excessive Scrolling | scrolling a distance in pixels bigger than 3 * screenHeight within 3 seconds |
Dead Clicks | a click that doesn't trigger a visual change or a url change within 1 seconds |
Intense Mouse Movement | moving the mouse a distance in pixels bigger than 2 * screenWidth within 3 seconds |
Rage Clicking | 5 or more clicks within 6 seconds |
Rapid Page Reloading | Refreshing the page 3 times within 7 seconds |
U-Turns | A change from URL A to URL B and then back to URL A within 7 seconds |
Alarming behavior events can hint towards technical bugs, conversion stoppers, bad UX, etc.. The Usability Score helps you quickly pinpoint specific issues and take targeted action to improve your website's usability.
The second data visualization option is the Line Diagram. It highlights the historical development of the website’s usability score over time.
It displays trends, and clicking on any data point reveals the following details:
This visualization makes it easier to spot fluctuations, track long-term performance, and understand how usability evolves over time.
This tile is also called the Main Visits Report Block. Within this module, you are being presented an overview of the most useful KPIs about your website's traffic, on a selectable timescale. Get to know more about the following KPIs:
At the top right of this report block, you’ll find the Compare radio button that enables the following data comparison options:
You can now compare your current data to the previous period or compare it year over year. You’ll also find the dates covered by the previous period or year, for example, 08/02/2023 - 09/01/2023. This enables you to get a better view of your current data compared to the previous equivalent period or year. The lines in lighter shades represent the data from the previous time period.
Important Hints:
This tile displays the six most popular pages within your website and the amount of page views that were tracked during the selected time period (including reloads). This overview enables you to see which content is the most interesting to your user base. Take your learnings and focus on what your visitors are looking for!
Every row represents a popular page on your website and its relevant information.
Enhance your control and gain deeper insights using our new filtering options for this report block. You can now find the Apply Filtering icon on the top right of this tile. This allows you to refine data for more precise analysis. Customize filters using one or multiple criteria, and save them as templates for future use. You can read more about the filters here.
Important Notes:
This report block displays your website's bounce rate as a percentage within a specified time frame.
The Bounce Rate represents the proportion of website visitors who navigate away from the website after viewing only one page, regardless of how long they stayed or the method of their departure.
The data can be grouped by days, weeks, months, or years within this graph. Moving your cursor over the line will show you more important information, including a comparison of the selected data to the previous period.
Gain greater control and deeper insights with our new filtering options for this report block.You can now find the Apply Filtering icon on the top right of this tile. This allows you to refine data for more precise analysis. Customize filters using one or multiple criteria, and save them as templates for future use. You can read more about the filters here.
Important Notes:
Web analytics tools can categorize and present website visitors based on various factors, including their location. The geographical location of visitors is vital for delivering content and services that are relevant to their specific needs.
This tile will show you the top six countries from where your website's visitors originate.
Every row shows one country your visitors were located when visiting your website, reflecting the following information.
Important Notes:
This tile shows the number of visitors that accessed your website within the last five minutes or the ones that are currently visiting it in real time.
On this map, you will see flag pins if you have visitors currently on your website.
If you hover over each round flag pin, you will receive more information about the visitor(s) that are currently navigating your website, such as the flag, the country, and the number of live visitors. Once you click it, you'll see a tooltip with the following information:
Important Notes:
Website visitors (or visitors for short) are people who viewed at least one page of your website. A visitor can be categorized as new, returning, or converting.
This tile provides you with a list of your six most recent visitors on your website.
Each line represents a visitor's session and contains the following information:
Important Notes:
Landing pages are the pages that were first encountered by your visitors within their sessions on your website.
This tile displays a list of the top six pages of your website where visitors first came when they visited.
This helps you to understand where most of your website's visitors started to browse your site. If you see that most users land on pages of your website that are not important for your business and do not contain the content that you want to emphasize, you should take corresponding measures to guide your visitors to other pages.
Every line shows one page your users interacted with first and the related information
Important Notes:
Visitors that were directly forwarded from the listed third-party websites to your site.
Within this tile, you can see the top six external websites that have referred traffic to your website during the selected period of time.
This overview helps you to see which other websites support you in generating traffic and allows you to better understand your user base. Check why your visitors mostly came from a website (what content do they have, what call to actions, etc.) and use this !
Every line shows one referrer and the following information:
Important Notes:
This tile displays the six most popular pages (not landing pages) within your website. It shows the website's pages that received the highest number of sessions throughout the selected time period. Note that a session may include multiple views of the same page.
Know more about the Top Visited Pages tile here, or everything about the corresponding functionality of this module and much more can be found here.
This tile gives you insight about the top six operating systems that were used by your website's visitors when visiting your site.
This figure helps you to see whether you should optimize your website for a certain OS, as most of your visitors use it (or find out why people with a certain OS are not visiting your website)
Every row shows one popular operating system your users' devices have and the related information:
Important Notes:
When a user opens a particular website, the web browser retrieves the necessary content from a web server then displays the resulting web page on the user's device.
Within this tile, you are presented the top six web browsers that were used by your visitors when visiting your site during the selected time period
This view helps you to see whether you should optimize your website for a certain web browser, as most of your visitors use it (or find out why visitors using a certain browser type are not visiting your page).
Every row shows one popular browser your users' devices used to access your website and the related information:
Important Notes:
Within this tile, you will see the top six display resolutions of the devices that were used by your visitors when visiting your site during the selected period of time.
As you know, there are many different types of mobile phones, tablets, PCs, etc.. All of them might have different screen dimensions, hence different screen resolutions
This data helps you to see whether you should optimize your website for certain screen resolutions, as most of your visitors use it. If you see that a lot of users use a screen resolution that your website is not optimized for, you should change that to obtain better results.
Every row shows one popular screen resolution your users' devices have and the related information
Important Notes:
This tile provides you with the top three device types that were used by your visitors when visiting your site during the selected time period.
This view helps you to see whether you should optimize your website for a certain device type, as most of your visitors use it. If you, for instance, observe that most of your visitors are using mobile phones to access your website and you have not optimized for mobile phones, then you should do so in order to improve the user experience/traffic on your page.
Every row shows a device your visitors have in use and the related information:
Important Notes:
This tile gives you a brief summary of the most important topics related to the Polls feature. You will be able to:
Important Note:
This tile shows you an overview of the current situation of your Session Recordings feature. You will be able to:
Important Note:
This tile briefly presents you the most important KPIs relating to the Funnels feature. You will be able to:
Important Note:
This tile briefly shows you the most important KPIs related to the Heatmaps feature. You will be able to:
Important Note:
This tile briefly presents you with the most important KPIs related to your Event Tracking feature. You will be able to:
Important Notes:
This tile gives you a brief summary of the most important topics in relation to the Survey feature. You will be able to:
Important Note:
The Pages Dashboard provides an overview of your website's pages, allowing you to analyze various page-specific metrics. It is a valuable tool for website owners and administrators to track and analyze the performance of individual pages and make data-driven decisions to improve the user experience and drive desired actions on their website. To view more detailed information about your website pages, you can also go to the Pages module.
Additionally, you can now create and apply visitor segments to the Pages Dashboard. These segments allow you to filter and analyze page data based on specific criteria or characteristics of your visitor groups. You can find the visitor segments icon in the upper right corner of the dashboard. Everything about the visitor segments can be found here.
The refresh button is located at the top right corner next to the date selector. It allows you to update the data instantly within your Pages Dashboard without reloading the entire page.
You can also customize the number of entries shown per page and easily navigate through the data using pagination.
You have the option to download your data in various file formats, such as CSV, PDF, PNG, or XLSX, depending on your personal preferences. This flexibility allows you to choose the format that best suits your needs and makes it convenient for you to work with the data in the way that is most comfortable or compatible with your tools and applications. Note: Exported data will only include the current table page.
Important Notes:
Take control of how you see your website traffic! Our Pages Dashboard lets you choose the visualization format that works best for you. We have two options to choose from and the first one is the Table View.
Similar to the Master Dashboard, it offers a granular breakdown of the metrics, presenting each data point as a distinct cell within a clear tabular format.
Here's a breakdown of the information you can access on the Pages dashboard(Table View):
The Pages Dashboard just got an upgrade with a powerful new data visualization option: the split table / line diagram view. This feature empowers you to see trends alongside raw data, making it easier than ever to understand how your secondary metrics are performing over time.
This table mirrors the Table View, showing a detailed breakdown of your secondary metrics, excluding the "Page's Top Referrer" and "Page's Events" columns for a focused analysis.
Paired with the table, a clear line diagram provides a visual representation of the selected metric(s) over time. This allows you to easily spot trends and identify periods of significant growth or decline.
Tailoring the View to Your Needs:
Note: Use the date selector above to define the desired timeframe for which you want to see the data trends.
Just like the Master Dashboard, you can apply various filters to the Pages Dashboard for better analysis. It now offers powerful traffic channel filtering. This means you can easily focus on specific traffic sources, like organic search, social media, or direct traffic, for a more granular analysis of your page performance.
Simply click on the Apply Filtering icon then select Traffic Channel. Then choose one of the filters listed below. This can also be saved as a Filter Template for future use:
The "Create New Dashboard" feature offers the ability to craft custom dashboards and grant access to existing website contributors. Whether utilizing default report blocks for quick insights or customizing the dashboard to specific needs, it offers a versatile approach to gaining a deep understanding of website performance.
This flexibility ensures that users can swiftly access relevant metrics, empowering informed decision-making and fostering a cohesive understanding among team members and contributors.
Important Note: Access to this feature requires the purchase of a minimum pricing plan.
Creating a new dashboard lets you see and understand data in your own way. This guide will walk you through making your dashboard step by step, so you can organize and understand data for better decisions. Whether you're experienced or new to this, the guide makes creating your dashboard easy, turning data into useful insights.
You can control the settings for each custom dashboard by accessing the three-dot menu, where the following options are available:
You can now personalize the names of the report blocks in the custom dashboards for tailored insights. In the custom dashboard’s edit mode, you can see the report block’s (RB) name displayed as a “field.”
Follow these simple steps to edit the Report Blocks name:
Alternatively, you can click the “Save Changes” button on the top right of this view. Once saved, you’ll see a confirmation “Your changes were saved successfully!”.
Important Notes: