When an analytics tool is native to an eCommerce webstore builder, it shares the infrastructure required to provide intelligence without much backend calibration. Others - like this platform - need JavaScript code inserted into the html of predetermined webpage elements so that they can collect the data needed to provide eCommerce analytics.
These JavaScript snippets are therefore called eCommerce event tags, and they work in the same way as Event Tracking tags. Each tag is made up of identifying parameters that enable eCommerce Statistics to segment and analyze data around key user business characteristics.
Setting up this tool therefore means understanding what the different eCommerce events are, the technical parameters that make up each tag, how to create them, and how to then install the tags into the relevant webpage element's JavaScript code.
Note: eCommerce Statistics is part of a wider website intelligence toolkit. This means users will be getting reports on store performance away from interactions related to product sales, basket activity, and the full checkout process from the moment they've installed the tracking code.
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