Before you get started with your first funnel, it's important to understand how funnels work and which sessions are counted as conversions. The Conversion Funnels feature enables you to track the success rate of your defined (conversion) processes or procedures on your website. You can simulate any visitor journey on your website and see how many visitors leave a conversion path or actually pass through it completely.
Having a funnel set for a certain flow on your site, can be of great help to identify possible improvement possibilities on your website and much more. Please see the following example on what a funnel may look like:
Home -> Shop -> ProductX -> Cart -> Thank you
A -> B -> C -> D -> E
For every created funnel, sessions will be counted as converted, even if visitors navigate to other pages on your site between funnel levels. Even repeating the steps is allowed. The crucial factor is that a visitor must visit the funnel levels in the exact order during the session. As long as the funnel level order is respected, the session is counted as converted.
Hence, the following user journeys will be counted as converted for a funnel:
- A > B > G > C > I > D > E
- F > A > H > B > A > C > D > E
- A > B > B > C > D > E > E
If a visitor skips one of the steps, the conversion will not happen:
- A > B > D > E (missing funnel level "C")
In this case, the visitor will be counted as a dropout at level "B".
For help in creating your first funnel, more details can be found below at Create Funnel section.