This submodule displays outgoing traffic data using a Split Table / Line Diagram. On the left, you will see the Destination Sites table listing all the destination sites of the selected website in the selected time period.
It includes the following columns:
- Destination: This column shows you a list of external websites to which your visitors go from your own website. Select a website to see its historical development within the right part of the report block. Each destination is associated with a colored dot, displayed in the link icon.
- Outgoing Visits: An outgoing visit is recorded when a one of your website visitors is redirected to a different website from your website via a link or new tab.
- % of Total: Share of the target page in the total amount of outgoing traffic recorded on your website.
These columns can be sorted by ascending or descending order. By default, the destination sites with the highest number of outgoing visits will be displayed first.
You can click on a line in the table which will activate the corresponding line in the line diagram on the right (the color is indicated by the little colored dot in the lower right area of the page’s link icon on the very left of the table). Hint: You can only select a maximum of 7 lines from the left at the same time (to make use of the 7 main colors). Selecting an 8th destination will deselect the first selected one.
Important Notes:
- You can apply the filtering option to refine your data.
- Easily customize the number of entries per page and navigate through the data using the pagination buttons.
- Resize the table and chart sections using the horizontal arrow icon.
On the right side of the split table, you'll find a dropdown menu at the top where you can choose which secondary metric you want to display within the line chart below.
We have two secondary metrics, ‘% of Total’ and ‘Number of Outgoing Visits’. By default, ‘% of Total’ is selected.
Customize your view by selecting one or more categories from the left table. You can select and deselect it to compare the data.
Click any data point to view more details including the number of KPIs included in the chart, the number of outgoing visits or % of Total and the dates during the selected time period.
For better analysis, the data can be grouped by days, weeks, months, or years within this chart.