Welcome to TWIPLA’s november newsletter!

As the year speeds toward its close, November has brought a flurry of innovation and insights to the world of privacy-first website intelligence.

From exciting updates to our platform, like enhanced session recording features and a new usability score report block, to an upcoming webinar tailored for hosting companies, there’s plenty to dive into this month.

We’re also looking back on impactful sessions like our recent webinar with content marketing legend Andy Crestodina, and forward to new strategies in customer journey analytics, the cookieless future, and more in our latest blogs.

Whether you’re here for platform updates, marketing inspiration, or just to stay ahead in the analytics space, this month’s newsletter has something for everyone.

Here’s what’s inside:

Company News and Events

• New Product Launch: TWIPLA-powered session recordings toolkit for Wix Analytics
• Upcoming Webinar: How web hosts can drive revenue through enhanced service offerings w/ Cloudways
• Webinar Catchup: Adapting content marketing to Google's SEO shakeup

Platform Updates

• Session Recordings: New tooltips in playback view
• Session Recordings: New Alarming Behavior overview
• Master Dashboard: Improved filtering system
• Master Dashboard: Website usability insights
• Event Tracking: New tooltips for alarming behavior events
• Visitors: Multi-layer country filters for latest visitor map

Fresh Digital Business Insights

• Interview: Dr Sindhu on privacy in the age of AI and emerging tech
• Blog: Best cookieless tracking solutions of 2024 - features and pricing
• Blog: 16 marketing case studies that changed the game
• Blog: A practical guide to customer journey analytics
• Blog: Preparing for a cookieless future - what you need to know
• Blog: 23 must-try eCommerce optimization tips for consistent results
• Blog: 16 actionable content marketing tips for driving engagement
• Blog: What is digital experience analytics?

Click on one of the links above to drop straight down to whatever interests you most or scroll on to learn about everything that's happened here at TWIPLA since October.

Since 2015, TWIPLA and Wix have worked together to redefine website intelligence. It's been a fruitful partnership and we've teamed up again, with the collaboration now resulting in a new session recordings toolkit for Wix Analytics.

This native integration lets businesses see exactly how customers interact with their sites through detailed video replays of real user journeys.

From understanding what grabs attention to spotting where visitors drop off, these insights empower users to fine-tune website performance like never before.

With session recordings seamlessly woven into Wix Analytics reports, users can pinpoint bugs, identify conversion barriers, and optimize user flows. The intuitive interface, designed to match Wix’s signature style, ensures an effortless experience for users.

Whether you’re tracking a specific customer segment or troubleshooting checkout issues, this toolkit puts actionable insights at your fingertips.

Read the Press Release: New Session Recordings Toolkit for Wix Analytics

Join us for an insightful webinar tailored to hosting companies looking to expand their service offerings and drive revenue growth.

Our experts from TWIPLA and Cloudways will discuss how strategic partnerships and integrated solutions can create new value for customers, opening up fresh revenue channels and enhancing customer satisfaction.

In this session, we’ll explore key trends in the hosting and cloud markets, including the shift from traditional cookie-based methods to innovative, privacy-first analytics solutions.

You’ll hear real-world case studies from companies that have successfully expanded their services through partnerships, unlocking additional growth while meeting evolving market demands.

Don’t miss this opportunity to learn about the benefits of TWIPLA's Analytics-as-a-Service and gain actionable insights for your business! Keep an eye on our LinkedIn page for more details, and to register your place for the event.

Visit TWIPLA's LinkedIn Page

Andy Crestonida from Orbit Media has become something of a TWIPLA mainstay, having already shared his thoughts on SEO and content marketing excellence.

Last month, he was back with TWIPLA's Dragos Gal to share valuable insights for content creators and marketers.

Together, they unpacked the latest SEO shifts, including Google’s AI-driven changes and rich snippets, offering strategies to keep click-through rates robust.

They also provided expert guidance on analyzing website traffic to differentiate commercial intent from informational visits, helping attendees drive meaningful results.

Finally, they shared practical advice on staying inspired and creative, ensuring consistency across content teams.

It was a session packed with real-world strategies from two industry pros, and you can rewatch the webinar by following the link below.

Rewatch the Webinar on LinkedIn

TWIPLA's session recordings are now even more intuitive, thanks to the addition of visitor action tooltips. In the detail view of any session recording, simply hover over an action to see exactly what it represents - whether it’s a mouse hover, scroll, or click.

This new feature transforms complex data into easily understandable insights, giving you a deeper understanding of how visitors interact with your site.

From subtle movements to purposeful clicks, you’ll have the context you need to uncover patterns and optimize with confidence.

Ready to explore? Open any of your session recording and check out these tooltips in action.

Visit the Session Recordings Support Center

Session recordings now include a new column that displays the total number of alarming behavior events in each session. This feature allows you to quickly spot sessions where users may have encountered issues, helping you prioritize what to review and address.

You’ll find these totals across the session recordings module, including within playback view where you’ll see a more detailed breakdown that includes both alarming and non-alarming behavior events in the same tooltip.

This enhancement is designed to streamline your analysis and make identifying potential pain points easier.

Visit the Session Recordings > Alarming Events Support Center

Filtering in the Master Dashboard is now clearer and more intuitive, thanks to a new visual indicator for “or” filters. This enhancement ensures users can easily differentiate between “or” and “and” filters, reducing confusion during data exploration.

The added visual element streamlines the user experience, making it easier to understand and apply complex filter combinations. By clearly highlighting how data is being filtered, this update empowers users to analyze their website data with greater confidence and precision.

With less guesswork and a smoother interface, the improved filtering system takes another step toward creating a better, more user-friendly analytics experience.

Visit the Main Dashboards > FIltering Support Center

The Master Dashboard now includes a "Usability Score" report block, giving you an at-a-glance summary of your site’s usability.

This block tracks alarming behavior events such as excessive scrolling, intense mouse movements, rapid page reloading, dead clicks, rage clicks, and u-turns. Based on these issues, it calculates a usability score out of 100 to highlight areas for improvement.

This new feature provides a quick, actionable overview, helping you pinpoint problem areas and enhance your website’s user experience. It’s a powerful tool for staying ahead of user friction and optimizing site performance.

Next to it, you’ll notice a "Website Health" report block, currently visible but blurred. This upcoming feature will offer insights into your site’s overall stability and performance, rounding out your analytics toolkit. Keep an eye out - it’s coming soon!

Visit the Main Dashboards > Website Usability Support Center

Event tracking now includes interactive tooltips in its line chart, making it easier than ever to understand alarming behavior events over time.

These events - such as excessive scrolling, dead clicks, intense mouse movements, and rage clicking - are now highlighted with detailed insights at your fingertips.

Hover over any data point on the chart to activate a tooltip showing the total number of alarming events for that moment. Each tooltip also includes a direct link to related session recordings, so you can dive straight into analyzing the user behaviors behind the data.

This update bridges the gap between trends and actionable insights, helping you uncover what’s causing friction and prioritize fixes effectively. With just a few clicks, you’ll transform behavior analytics into clear, impactful solutions for improving user experience.

To check out this new feature, jump into the alarming behavior tab in Event Tracking.

Visit the Event Tracking > Alarming Behavior Events Support Center

Visitors offers detailed insights into visitor locations and browsing habits, and it just got even better.

We’ve upgraded the live visitors map by adding a multi-select filter for countries, giving you more control and precision when analyzing visitor data.

Now, you can easily focus on specific regions or compare multiple countries simultaneously, streamlining your analysis and making the data more actionable.

This enhancement not only improves the user experience but also boosts performance, ensuring smoother navigation as you explore global visitor trends.

With this new feature, understanding your audience’s geographical behavior has never been more intuitive. Dive into the map to see it in action!

Visit the Visitors Support Center

In this follow-up interview, TWIPLA’s Jorge Cuevas reconnects with Dr. Sindhu Bhaskar, CEO and Chairman of the EST Group, to delve deeper into the privacy challenges and data strategies shaping fintech today.

Dr. Bhaskar, known for his pioneering approach to borderless banking, offers a unique perspective on integrating privacy safeguards within transformative technologies like AI, blockchain, and IoT.

With over three decades in the financial sector, Dr. Bhaskar has dedicated his work to developing inclusive, tech-driven solutions that support underserved communities.

In this insightful session, Dr. Bhaskar shares practical strategies for balancing innovation with compliance, exploring how fintech can embrace emerging technologies without compromising user privacy.

Read the Interview: Dr Sindhu on Privacy in the Age of AI and Emerging Tech

Latest Blogs