Best Cookieless Tracking Tools of 2024: Features and Pricing

When selecting a cookieless tracking solution, it’s wise to consult with legal professionals to confirm your platform - and the way its set up - meets all relevant compliance requirements.

This step ensures that your data strategies align with privacy laws, giving you confidence in both your tracking approach and regulatory adherence.

It’s also essential to weigh several factors that will support both your data needs and privacy commitments. Here’s what to look for:

1. GDPR Compliance and Privacy Regulations
   If you have EU visitors or clients requiring GDPR adherence, look for tools that not only operate cookieless but also anonymize data. Larger sites may face additional scrutiny, making strong privacy practices essential.
2. Data Collection and Anonymization
   Choose tools that prioritize data anonymization, like IP masking, to prevent direct user identification. This privacy-first approach supports both compliance and builds trust by valuing user privacy and data protection.
3. Integration and Compatibility
   Ensure the tool integrates smoothly with your current systems, including CRM and CMS platforms. Robust APIs or native connections make it easier to utilize tracking data across channels for actionable insights.
4. Reliable Data and Insights
   The best cookieless solutions deliver dependable metrics on user behavior and engagement without relying on cookies. Look for tools that accurately capture KPIs so you can monitor performance confidently within privacy guidelines.
5. Preparedness for Future Regulations
   Choose a solution adaptable to evolving privacy laws, as regulations are constantly changing. A flexible tool will keep you compliant with future requirements, supporting proactive compliance management.

By following these steps, you can guide your business into the cookieless future, and with worrying about the penalties for non-compliance with GDPR.
 

• Compatibility and Integration: Integrates seamlessly with CMS platforms, web builders like Wix, and supports API connections.
• Data Privacy Compliance: Meets GDPR, CCPA, and ePrivacy standards with cookieless tracking and anonymized data collection.
• Data Collection Method: Uses first-party data, capturing real-time insights without cookies for 100% traffic visibility.

TWIPLA is a Germany-based privacy-first platform, offers a full analytics suite that complies with all global privacy laws. Its tools provide detailed insights into visitor behavior, session replays, and customer journeys while maintaining secure, anonymous data handling.

It also features communication tools, allowing businesses to gather real-time feedback.

Dynamic privacy settings allow businesses to customize data collection on a country-by-country basis, while a dual tracking code system guarantees 100% visibility of site traffic.

TWIPLA's focus on privacy and real-time, unsampled data, combined with its robust tracking options, makes it a powerful solution for businesses seeking complete visibility into their digital performance without compromising user privacy.

Learn Why TWIPLA Increases Data Capture by 500%

• Compatibility and Integration: Matomo integrates seamlessly with major CMS platforms and Commerce systems, providing flexible options for data collection and analysis.
• Data Privacy Compliance: Matomo is compliant with GDPR, CCPA, and other privacy laws, supporting data anonymization and privacy-by-design features to protect user identities.
• Data Collection Method: Matomo utilizes first-party cookies by default to enable more detailed tracking, such as session duration, returning visitors, and page-level interactions.

Matomo’s self-hosted, open-source platform is widely respected for giving businesses full control over data while complying with GDPR. It includes key analytics features, with additional plugins like heatmaps available. Notably, Matomo offers a mode enabling analytics for cookieless web tracking, which often removes the need for cookie banners. 

This flexibility is ideal for organizations seeking secure, in-depth analytics without third-party reliance. Our review also found Matomo to be a strong choice for privacy-conscious businesses. Its cookieless tracking mode and multi-domain tracking make it especially suitable for companies that require centralized data management across multiple sites.

However, we observed that Matomo’s performance can be relatively slow, particularly in self-hosted setups. While functional, the interface may feel outdated for users accustomed to more modern designs, and the MySQL requirement can add to costs. Despite these trade-offs, Matomo remains a solid option for those prioritizing privacy and flexibility.
 

• Compatibility and Integration: Integrates with popular CMS platforms like WordPress and Shopify, along with various SaaS tools through API support.
• Data Privacy Compliance: Designed with compliance in mind, Fathom emphasizes privacy by collecting minimal data and avoiding any personal information tracking.
• Data Collection Method: Employs a simple, first-party data collection approach, avoiding cookies while offering essential visitor insights.

Fathom Analytics, a Canada-based platform, has become a popular privacy-focused alternative to complex analytics tools. With a clear, user-friendly dashboard, Fathom provides essential metrics like page views and referral sources. 

As a cookieless tracking solution, it complies with GDPR and CCPA - allowing businesses to collect insights without consent banners. The API also supports regex and SPA compatibility, while active development and responsive support enhance its appeal.

Though Fathom’s minimalist design may lack the advanced features some users seek, its simple interface offers quick access to essential insights. While Fathom offers a self-hosted option for added control, its cloud-hosted plan is more prominent. Overall, Fathom is an efficient choice for privacy-conscious organizations needing straightforward analytics.
 

• Compatibility and Integration: Works well with content management systems and integrates easily through straightforward scripts or APIs.
• Data Privacy Compliance: Designed to respect GDPR and similar laws by collecting only essential, non-identifiable visitor data.
• Data Collection Method: Uses first-party data and avoids cookies, ensuring streamlined data collection focused on necessary metrics only.

Simple Analytics, based in the Netherlands, offers a privacy-first alternative to complex analytics tools. Its cookieless tracking aligns with GDPR, making it a top choice for users prioritizing privacy and simplicity. The minimalist dashboard covers essential metrics, with a transparent approach that includes a public roadmap and revenue data.

While Simple Analytics excels in providing basic insights, it lacks the advanced tools found elsewhere. However, its retroactive goal tracking and easy goal setup add value for businesses focused on specific KPIs. With affordable pricing and generous page view limits on entry plans, Simple Analytics is a practical choice for those who value ease of use.
 

• Compatibility and Integration: Integrates directly with various CMSs and can be deployed on self-hosted servers or with cloud options.
• Data Privacy Compliance: Built with GDPR compliance in mind, Plausible doesn’t use cookies and anonymizes data to protect visitor privacy.
• Data Collection Method: Collects first-party data and employs lightweight tracking scripts to avoid tracking personal information.

Plausible Analytics, based in Germany, is known for its simple, privacy-friendly approach to web analytics. Available as an open-source platform, it offers both self-hosted and cloud-hosted options. Its lightweight design provides essential metrics without the complexity of more feature-heavy tools, and it supports UTM tags and SPA frameworks for flexibility.

We like their cookieless tracking tech. But while Plausible’s pricing is affordable for single-site use, costs add up for multiple sites. Its privacy-focused approach - no cookies and data anonymization - aligns with GDPR, often eliminating the need for cookie consent banners. Plausible is ideal for users seeking straightforward analytics without advanced features.
 

• Compatibility and Integration: Compatible with common web frameworks and integrates well with analytics tools and custom scripts for detailed tracking.
• Data Privacy Compliance: Structured to align with GDPR by offering privacy-centric tracking that limits personal data collection.
• Data Collection Method: Uses client-side data collection with anonymization and customizable data retention to support privacy.

GetInsights, aka Actionable Insights, is a privacy-first platform designed for developers seeking simple, GDPR-compliant analytics. By anonymizing data and excluding IP and country tracking, businesses can bypass consent while gathering key metrics. Its lightweight design ensures easy implementation, making it ideal for performance-focused analytics.

While GetInsights provides essential metrics and event tracking, its focus on page views over unique visits may limit depth for detailed use cases. Still, its affordable pricing and easy integration make it accessible for small teams or new users. Overall, GetInsights delivers straightforward, privacy-respecting insights without added complexity.
 

• Compatibility and Integration: Supports integration with ad networks, CRM systems, and popular affiliate platforms for centralized campaign tracking.
• Data Privacy Compliance: Built with compliance in mind to ensure secure handling of marketing data without storing personal identifiers.
• Data Collection Method: Tracks clicks and conversions through server-side tracking, avoiding reliance on third-party cookies.

Founded in Lithuania in 2018, RedTrack has become a valuable tool for performance marketers seeking centralized campaign tracking. By consolidating data from multiple ad networks and affiliates, it allows marketers to efficiently manage campaigns from one dashboard, without needing extensive developer support.

With real-time tracking, AI-assisted revenue attribution, and customizable reports, RedTrack helps users allocate ad spend effectively and optimize for return-on-ad-spend (RoAS) goals.

RedTrack’s flexibility makes it popular with enterprise users, supporting custom integrations, including compatibility with Facebook tracking and Google Tag Manager. While some users note that setup may require additional configuration, RedTrack’s robust capabilities make it a versatile solution for maximizing ROI across multiple marketing channels.

Read the Blog: 8 Must-Know Tips for Adopting Cookieless Analytics

• Compatibility and Integration: Connects seamlessly with various CRMs, ERP systems, and marketing platforms for complete data visibility.
• Data Privacy Compliance: Ensures compliance with major privacy laws by offering encrypted data transmission and customizable access permissions.
• Data Collection Method: Aggregates and normalizes first-party data across platforms, enabling a cohesive view without third-party data reliance.

Sona Labs unifies data from marketing, sales, and finance for effective revenue attribution. By capturing event and session data without ad blocker interference, it offers businesses a holistic view of journeys, helping analysis of acquisition costs and source identification. The ability to merge user profiles by company also enables deeper insights into interactions.

Sona’s attribution capabilities give businesses a reliable source of truth for both online and offline data, supporting data-driven strategies. Its centralized dashboards make key metrics easily accessible, simplifying the development of strategies based on accurate CAC and lead data. Overall, Sona Labs enables smarter growth decisions with detailed insights.
 

• Compatibility and Integration: Integrates with popular ad accounts, CRM systems, and web servers for streamlined, server-based data collection.
• Data Privacy Compliance: Designed for privacy by utilizing first-party data tracking to stay compliant without third-party cookies.
• Data Collection Method: Relies on server-to-server connections and first-party data, eliminating dependency on cookies.

Digtective offers precise ad performance tracking, providing insights on which ads drive conversions. Its support for A/B testing allows users to identify and deactivate weak campaigns, optimizing ad spend. With an intuitive interface, Digtective is accessible even to less tech-savvy users, making it a practical choice for performance-focused marketing.

It's a shame the pre-defined rule settings don't automatically turn off for non-profitable ads. And while the variety of tools offers flexibility, it can be overwhelming managing multiple campaigns. Overall, Digtective centralizes ad tracking across platforms, enabling businesses to adjust campaigns to maximize ROI, with insights for both online and offline spends.
 

• Compatibility and Integration: Compatible with dbt and other data warehousing tools, making it ideal for teams using structured SQL data.
• Data Privacy Compliance: Ensures secure data processing within databases, maintaining consistency with privacy regulations by storing data within secure environments.
• Data Collection Method: Standardizes data modeling using SQL-based methods, enabling consistent metric calculation without live tracking.

Metricsflow stands out as a privacy-focused analytics platform and cookieless tracking solution. Its "non-stick AI technology" enables accurate consumer insights while addressing the significant data loss companies face due to cookie restrictions - particularly in the EU.

As cookies are phased out, Metricsflow’s cookieless model offers a forward-thinking solution for privacy-friendly attribution, helping marketers retain visibility into customer engagement and campaign performance.

Supported by recent investment from GoAhead Ventures, Metricsflow is expanding its privacy-first solution to more businesses. Its precise attribution capabilities empower digital marketing teams to evaluate campaign effectiveness accurately and optimize strategies without compromising consumer privacy. 

Read the Blog: AI Concerns and Personal Data

• Compatibility and Integration: Pre-built integrations with 100+ platforms, supporting both server-side and client-side data ingestion.
• Data Privacy Compliance: Built to respect data protection laws by providing data anonymization and secure tagging processes.
• Data Collection Method: Supports both server-side and client-side tagging, allowing flexible, first-party data collection.

Ingest Labs offers a robust data management platform, providing precise cookieless tracking solutions and real-time insights to enhance marketing strategies.

With extensive tool integrations and a zero-code setup, it accommodates companies of various sizes, enabling efficient tracking without technical complexity. The platform’s Magic Pixel feature allows intuitive tag monitoring and troubleshooting, which significantly reduces quality assurance time and enhances marketing performance.

While Ingest Labs is versatile, users have noted the need for expanded support for eCommerce platforms like WooCommerce and Shopify. Its server-side and client-side tagging options ensure compliance with regulations such as CCPA and provide flexibility in managing first-party data.

Overall, Ingest Labs delivers impressive tracking across web and mobile platforms, offering a seamless view of interactions while supporting privacy-compliant data management.
 

• Compatibility and Integration: Integrates with various analytics and marketing tools to provide seamless data flow into existing dashboards.
• Data Privacy Compliance: Ensures compliance by shifting data collection server-side, minimizing exposure of personal data.
• Data Collection Method: Uses server-side data capture to avoid data loss and ensure accurate tracking, focusing on first-party data.

Based in Vienna, Austria, JENTIS has established itself as a distinctive server-side tracking platform with a focus on data sovereignty and compliance. Its server-side approach minimizes data loss from ad blockers, allowing businesses to collect richer data for marketing and analytics.

While JENTIS offers an intuitive system, users seeking advanced compliance solutions may need additional training to leverage its full capabilities.

A core strength is its cookieless tracking. It also keeps data in-house, giving site owners full control over raw data. When paired with a consent management platform, JENTIS ensures GDPR and ePrivacy compliance, delivering 50% more data for analytics tools. This enables enhanced insights for AI applications, advanced analytics, and strategic decision-making.