Website Intelligence News Roundup February 2025

This month, we’re putting you in the spotlight! Our Platform Satisfaction Survey is now live, and we’d love to hear your feedback in exchange for the chance to win a $50 Amazon voucher.

Plus, we’ve introduced a new Starter Plan - a budget-friendly way to access more analytics power at just $2.99/month.

And that’s not all! We’ve also rolled out trend graphs for Alarming Behavior Events, smarter filtering for traffic insights, and other usability improvements designed to make website intelligence even sharper.

Here’s what’s inside this month's newsletter:

Company News and Events

• Customer Survey: Complete the satisfaction survey and let us know your thoughts
• Pricing Plans: Introducing our new affortable $2.99 subscription option
• New Webinar Available: Microsoft's former strategist on enterprise data integration

Platform Updates

• Website Usability: Quick Links to Event Tracking & Session Replays
• Website Usability: Trend Graphs for Alarming Behaviors
• Page Views, Sessions & Visitors: Smarter Filters for Clearer Insights

Insights for Digital Marketers

• Alarming Behavior Events: Find and Fix UX Issues
• What Is Referral Traffic and How to Track it in GA4?
• Find the Best GDPR Training: 10 Courses that Deliver Results

Click on one of the links above to drop straight down to whatever interests you most or scroll on to learn about everything that's happened here at TWIPLA since January.

We're always working to make our website intelligence platform more useful, and your feedback helps us focus on the changes that matter most.

That’s why we’ve put together a short six-question survey that takes less than two minutes to complete.

We’d love to hear how you rate TWIPLA, what you think of our new features like Alarming Behavior Events and Outgoing Traffic, and which future updates would be most valuable to you.

Take the Survey

When you have a moment, we’d love for you to share your thoughts and help shape the platform to better fit your needs.

And to sweeten the deal, we're giving out $50 (or Euro equivalent) Amazon vouchers to three lucky participants that we'll choose at random.

Thank you for being a part of the TWIPLA community - we truly appreciate your insights!

We know that growing a website and business means investing in the right analytics package.

Our Free Forever plan is great to get you started, but for some the jump up to the first priced plan was a little too much.

So we've listened to all the feedback from our customers and have responded by launching a new Starter Plan.

This is priced at just $2.99/month, and gives you more of what you need at a fraction of what our other paid plans cost.

While our Free Plan now includes a 40-day data history limit, the Starter Plan offers a low-cost solution with extra features that make a real difference to your success:

• 100 trackable custom events (vs. 20 in Free)
• Unlimited data exports to keep your insights accessible
• Unlimited API access for seamless integrations
• 100 session recordings (vs. 25 in Free) for deeper user insights

If your website is growing and you don’t want to lose valuable data, the Starter Plan gives you essential tools at a fraction of the cost.

Compare plans and find the right fit for you

Missed February's webinar?

Now's your chance to rewatch Dragos Gal and Aleksejs Plotnikovs digging deep into the subject of enterprise data integration and onboarding new business units.

Aleksejs is the founder of chiefdata.ai and previously revolutionized Microsoft's data strategy - an experience that he turned into a fascinating book that is available on Amazon.

With a rich background in data governance and enterprise integration, he has helped organizations streamline their data ecosystems to improve efficiency and compliance. He has also spoken at major industry events, including the Data Analytics Summit in Berlin and CDAO Frankfurt 2024.

Aleksejs brought his A game to this webinar, which covers how enterprise data integration accelerates business unit onboarding, explores real-world case studies, and addresses common challenges companies face in the process.

Rewatch Now on LinkedIn

Note: Make sure to register for the LinkedIn event to access the webinar.

We’ve made it even easier to investigate website visitor frustration signals! Now, from the Main Dashboard’s Website Usability report block, you can jump straight to session replays or event tracking for any Alarming Behavior Event with a single click.

It’s a small change, but a powerful one.

These two new buttons make navigating TWIPLA even easier, giving you faster insights into dead clicks, excessive scrolling, and intensive mouse movements - so you can quickly identify and fix the visitor behavior issues affecting your website experience.

Visit the Website Usability Support Center

Understanding visitor frustration just got even easier!

We’ve added trend lines to the Website Usability report block in Main Dashboards, giving you a clear visual of how Alarming Behavior Events change over time - but only when you need them.

Trend lines automatically appear when your selected date range is 31 days or less, helping you spot spikes and patterns in behaviors like dead clicks, rage clicking, and excessive scrolling.

But for longer timeframes, these graphs disappear - keeping your data view clean and focused.

With these insights, you can quickly detect trends, investigate sudden usability issues, and take action before they impact conversions.

Explore Alarming Behavior Tracking

We’ve improved the way filter logic is displayed in the Page Views, Sessions & Visitors report block to make refining your traffic data simpler and more intuitive.

• Clearer OR & AND logic visibility: No more second-guessing how filters are applied
• Better UI for complex filtering: Easily combine conditions for precise traffic segmentation
• More intuitive experience: Quickly analyze Direct Visits, Organic Search, UTM parameters, and more without confusion

With this update, you can filter data with confidence and extract more accurate insights - without the hassle.

Visit the Page Views, Sessions & Visitors Support Center