Website Intelligence News Roundup March 2025

This month, we’ve been busy behind the scenes deploying platform updates, organizing webinars, and writing about how our users can get the most out of TWIPLA.

Below, you’ll find everything from onboarding insights and AI traffic analysis to platform updates. There’s even a chance to get your business featured, because who doesn’t love a little spotlight?

Jump to what interests you most:

• Marketing Opportunity: Become TWIPLA's Next Success Story
• Upcoming Webinar: How Privacy-First Analytics and Invalid Traffic Detection Work Together
• Tech Event: TWIPLA @ CloudFest 2025
• Traffic Structure: New Internal Traffic Tab
• Visitors: Map Pins Return (With Smarter Privacy Logic)
• Website Settings: Refreshed Tracking Code Setup View
• TWIPLA Use Case #1: Using Conversion Funnels to Identify Sign-Up Drop-Offs
• Use Case #2: Eight Ways to Track AI-Driven Traffic with TWIPLA

Want to showcase how TWIPLA helped you grow and get your business featured on our website?

We’re inviting TWIPLA users that subscribe to an Advanced pricing plan or higher to take the spotlight in our Success Stories series. It’s a great way to share your achievements, highlight how you use TWIPLA, and boost visibility for your brand with a feature on our website.

All it takes is a quick Q&A.

Just answer a few questions that we'll send you, and we’ll do the writing. You’ll also get to approve the page before anything goes live, and you might even get a mention in a later newsletter like this one.

Interested? Just email me to see if you qualify @ simon.coulthard@twipla.com

Fraudulent traffic is draining digital ad budgets across the globe, and most marketers don’t even realize it’s happening.

That’s why we’re teaming up with fraud0, a leader in bot detection and mitigation, for a free webinar on April 2 at 16:00 CET. Together, we’ll unpack how privacy-first analytics and invalid traffic (IVT) detection can work hand-in-hand to safeguard your campaigns, ensure accurate data, and boost performance.

Our very own Dragos Gal will be joined by fraud0 CPO Dominik Johnson to share real-world insights, expert strategies, and the latest fraud prevention trends.

What you’ll learn:

• What IVT is and why it’s eating into your marketing ROI

• How to use analytics to uncover red flags

• Where fraud detection fits into your tech stack

• What’s next: AI-driven fraud and cookieless detection

• Live Q&A with the experts

It's going to be another great TWIPLA event so don't miss out - book your place by following the link below.

Register for the Webinar on LinkedIn

In March, TWIPLA hit the ground at CloudFest 2025, the largest event in the cloud and hosting industry, hosted at the iconic Europa-Park in Germany.

Spanning March 17–20, the conference brought together thousands of innovators in the tech world, and our CEO Alexander Veit and Head of Integrations Dragos were there to represent TWIPLA. Beyond thrilling roller coasters and themed hotels, Europa-Park’s conference center became - for just a few days - the epicenter of thought leadership in a rapidly evolving hosting landscape.

This year’s event was the biggest yet, with a clear message: hosting companies need to diversify. A standout panel on Monday - “Hosting as a Product and Not Just a Service” - emphasized the shift toward bundled offerings and added value.

We were there to spread the word about TWIPLA's own Analytics-as-a-Service capabilities, and the event served to confirm our long-held belief that such SaaS integrations really are the future for what has been a saturated hosting market.

Between expert panels and nightly networking parties, our team connected with potential partners and explored new ways that our website intelligence platform can support the hosting world. With analytics integrations now a must-have, and we’re ready to ride the momentum in this high-growth market.

Want to know how much of your traffic is already engaged?

We’ve added a new “Internal Traffic” tab to the Traffic Structure module to help you track how often visitors explore more than one page on your website.

This new report block shows the number of sessions that started on any page and then moved to a second page on your site, no matter where they originally came from. That means you're now able to historically compare external traffic with visits that go deeper into your site.

It’s a simple but powerful way to measure how sticky your content really is.

You asked, and we listened.

We’ve reintroduced location pins to the Visitors map, making it easier to visualize where your traffic is coming from. Pins are now visible across all privacy modes, with one exception: Maximum Privacy Mode, where visitor location tracking remains disabled by design.

Click on any pin to see a new tooltip explaining how location data is collected, along with any limitations based on privacy settings - because transparency matters.

This update brings back the context users loved, while respecting the privacy preferences that set TWIPLA apart.

We’ve redesigned the Website Settings > Tracking Code page to better guide users who manually add the tracking snippet to their websites.

This updated view aligns visually with the tracking snippet step in our onboarding flow and makes it much easier to understand the different integration options, especially for users on platforms where automatic injection isn’t supported.

It’s a small change with big impact: cleaner UI, clearer instructions, and a smoother start for new users.

This month, we're kicking off a new series that shows how we use TWIPLA internally to solve real problems, streamline workflows, and optimize digital experiences.

First up: our onboarding funnel.

By mapping the full activation journey with TWIPLA’s conversion funnel tool, we uncovered the exact steps where new users were dropping off, and why. These insights helped us fine-tune the process, boosting both new user activation and engagement from day one.

If you’re building your own onboarding flow, this one's worth a read. See what we found, what we fixed, and learn how our own marketing team uses TWIPLA to full effect.

Read the Blog

AI tools like ChatGPT, Perplexity, and Google’s SGE are changing how people reach websites, and businesses need to adapt fast.

In the latest entry in our use case series, we show how TWIPLA tracks and analyzes traffic referred by large language models (LLMs) using eight smart strategies. You’ll learn how to make sense of these emerging visitor journeys using features like UTM parameters, event tracking, and session recordings.

Whether you're curious about AI-driven traffic or already seeing it in your dashboard, this guide will help you get ahead of the curve.

Read the Blog