Website Intelligence News Roundup October 2024

Welcome to October's edition of the website intelligence news roundup, your summary of everything that's changed with the the web analytics solution.

This month, we've made some useful updates to the session recordings module. There's also more filtering capabilities in some other modules, a new addition to our privacy center, and loads more changes, bug fixes, and other updates that we can't all fit into this tiny introductory paragraph.

Company News and Events

• Live Webinar: Sustaining content marketing success after Google's algorithmic shakeup, with Andy Crestodina
• Join TWIPLA's new startup program
• TWIPLA @ MSP GLOBAL 2024

Platform Updates

• Session Recordings: Various new features
• eCommerce Statistics: New filtering options
• UTM Campaigns: New filtering options
• Privacy Center: New visitor opt-out logic
• Data Export: Completion email notification

Fresh Digital Business Insights

• Interview: Yoast’s Carolyn Shelby on effective search strategizing
• Interview: MSP Global head Dr Sindu Bhaskar on privacy in finance
• New marketing blogs in October

Click on one of the links above to drop straight down to whatever interests you most or scroll on to learn about everything that's happened here at TWIPLA since September.
 

Andy Crestodina is a marketing expert and top marketing voice who regularly speaks on the international conference circuit.

You might remember our interview with him a few months ago on navigating SEO trends, finding inspiration, and sustaining quality content. We're thrilled to have him back - this time for a webinar.

He'll be in the studio with TWIPLA's Head of Partnerships and Integrations, Dragos Gal, to reveal powerful insights and actionable strategies for today’s content creators and marketers.

This exclusive webinar is taking place on Monday, November 11th @ 21:00 CET.

In it, they'll dive into:

• The SEO Shake-Up: Explore Google’s AI-driven changes and the impact of rich snippets, along with ways to keep your click-through rates strong.

• Cracking the Code on Website Traffic: Learn how to analyze your traffic to distinguish commercial intent from informational visits, ensuring your site not only attracts visitors but drives results.

• Keeping the Creative Flame Alive: Find out how to stay inspired for every piece of content, with practical tips to help maintain creativity and consistency across your team.

Join us to get real-world advice from two marketing pros who understand the trends and the data, helping you take your content strategy to the next level.

Register for the Webinar on LinkedIn

We're delighted to announce the launch of our startup program, which has been designed to provide new businesses with a springboard for online success.

Membership is free, and businesses get a range of exclusive benefits that include:

• Up to six months of unrestricted access to TWIPLA - worth up to €10,000.
• Expert guidance on how to leverage our analytics solution for marketing success.
• Comprehensive support when you need it from our Success Specialists.

Members also have the opportunity to join a private webinar, in which you'll learn everything you need to know to get started with our website intelligence platform.

Follow the link below to learn more about the program.

Discover the TWIPLA Startup Program

MSP GLOBAL is the top event on the conference circuit for managed service providers and IT experts.

This year's event was held in PortAventura Theme Park in beautiful Barcelona. Sponsored by Acronis, it attacted over 2,000 participants and hundreds of speakers from across the globe.

TWIPLA was also there, with CEO Alexander Veit, Head of Integrations Dragos Gal, and Community Specialist Jorge Cuevas all walking the floor to engage with industry leaders, share insights on privacy-first analytics, and showcase how TWIPLA empowers businesses in the evolving digital landscape.

Dragos had this to say about the conference,

"MSP GLOBAL delivered another fantastic event! The networking opportunities were unmatched, and the level of insight from guest speakers made it a must-attend for anyone working in tech. It was also interesting to see just how much interest in privacy-first tech among industry insiders has grown since this time last year. I can’t wait for next year’s event!"

Visit mspglobal.com

We’ve introduced a new filter category for our eCommerce module, with sub-filters. These can be found in Overview by clicking on the eCommerce option in the filter dropdown. These new (sub) filters are:

• Customer ID.
• Item Category 1.
• Item Category 2.
• Item Category 3.
• Item Category 4.
• Item Category 5.
• Affiliation.

The item category names can also be customized, enabling you to associate them with whatever products (or services) you want.

This feature was developed in response to requests from an enterprise client seeking the flexibility to filter by categories that are crucial to their operation in the travel industry.
 

We’ve upgraded the "My UTM Campaigns" tab with additional filtering options that you can now use in both Overview and Details:

• Bounce Rate.
• Campaign Medium.
• Campaign Platform.
• Campaign Source.
• Campaign Term.
• Content.
• Creative Format.

These enhancements make it significantly easier to retrieve valuable data insights, helping you better analyze and optimize your campaigns. Dive in and explore the new filtering capabilities today!

Visit the eCommerce Statistics Support Center

In the Privacy Center, you’ll now find a new tab that details the logic and usage recommendations for visitor opt-outs.

This enhancement relates to our dual tracking code options that allow TWIPLA to collect data on visitors who opt out of your cookie banner policies when not set to Maximum Privacy Mode.

With this new feature, you can now offer visitors the ability to block this consentless tracking by adding a snippet to your cookie banner. The tab also provides recommendations on when to adopt this logic for optimal compliance.

Visit the Privacy Center Support Center

The person making the data export request will now receive the download completion notification, rather than the account owner.

And remember, you also have complete control over your data. It can be downloaded based on either visitors or page views, you can select a custom time range, and choose between .CSV or .XLSX formats.

But this new notification system means you’ll be informed as soon as your data is ready for use outside of our platform, eliminating the need check with the master account holder.

Visit the Data Export Support Center

Of course, there have been numerous other smaller feature updates, bug fixes, and performance improvements.

So log into TWIPLA to discover what else has changed since last month.

In this insightful interview, TWIPLA’s Jorge Cuevas sat down with Carolyn Shelby, head of SEO at Yoast, to discuss the dynamic landscape of search innovations and privacy laws.

Carolyn gave her advice on essential trends in SEO and website architecture, with a focus on strategies for growth and visibility. She also shed light on the distinctions between enterprise and traditional SEO approaches, emphasizing the need for tailored tactics.

The conversation then turned to privacy concerns, and she gave her expert opinion on the future of technical SEO, highlighting the importance of adapting to compliance challenges while maintaining competitiveness.

Read the Interview: Carolyn Shelby on Effective SEO Strategizing

Next up, charismatic thought leader and social development advocate Dr. Sindhu Bhaskar. Jorge Cuevas sat down with him to discuss how fintech companies can thrive in a privacy-first landscape.

Their discussion highlighted the pressing need for financial services to balance data utilization with stringent privacy regulations. He also shared insights on transforming compliance challenges into opportunities for building customer trust while still driving innovation.

The conversation also explored the future of privacy-first analytics and its potential to redefine the digital financial services sector, emphasizing the importance of respecting user privacy in an increasingly regulated environment.

Read the Interview: Dr Sindhu Bhaskar on Data Privacy and the Future of Financial Services