Website Intelligence News Roundup December 2023

Welcome to another roundup of all the key events, product updates, and news from the fast-paced world of website intelligence this December. And since it's the end of the year, this is a special one.

We're on quite the roll here at TWIPLA. This year has seen the fruition of years of hard work, with our development team releasing so many new features and updates that the marketing team can barely keep up! We've revamped almost every part of our infrastructure, and have set ourselves up nicely for further success in the years to come.

Frankly, it's remarkable how much has changed since 2022, and how much more useful our platform is to businesses, marketers, and website owners than it was 12 months ago. This news roundup acts as a summary of some of our biggest achievements, and also introduces some new projects that we've been working on in December.

With the new year just around the corner, we're working on a whole host of exciting new projects to help people get even more out of their website in 2024.

One big thing in the pipeline is a new online community portal. This will work to tie all our different digital channels together, and provide our community of marketers, website owners, and privacy advocates with a one-stop-shop where they can learn how to get the most out of our website intelligence suite, connect with others, and drive success.

It's the brainchild of our brilliant new Community Manager Jorge. He wants to develop it in a way that makes it as useful as possible for our 2.5 million-strong community, and we'd love to hear your ideas about the format and focus that you'd be most interested in.

As such, we've created a short three-question poll; feel free to complete it if you haven't already and give us the feedback we need for the portal to blossom!

Complete the Online Community Poll

Company Reveal is a fascinating new tool that reveals the businesses that website visitors associate with if the IP address has been registered to their business name - making it particularly useful for businesses that target enterprise clients.

Ultimately, it makes it easy to identify and analyze the businesses that are taking an interest in your website, and means that you can contact them equipped with knowledge about the representative and exactly what they did across your website.

Discover Company Reveal

Businesses need to comply with the privacy laws local to each of their website visitors. But since most privacy-focused analytics platforms take a one-size-fits-all approach to global data collection, this means that a lot of legitimate data is not being collected.

At TWIPLA, we've responded to this by introducing Custom Country Data (CCD) as part of our newly-developed Dynamic Privacy Center. This enables users to decide which of the four privacy levels to activate for visitors on a country-by-country basis to ensure that they can maximize data capture within the restrictions set by national and regional privacy laws.

Discover Custom Country Data

We developed this feature on request from the Technical University of Munich, and introduced it to our wider community in Q4 2023. It means that users can now create as many custom dashboards as they want by cherry picking report blocks from our entire analytics suite. This works to streamline data analysis, as well as to improve the ability of website owners to calibrate with others and control who can access their sensitive data.

Discover Custom Dashboards

We've completely revamped the TWIPLA platform's filtering approach to fully harness the potential of our new analytics cluster engine. This update introduces a seamless and versatile data filtering experience, allowing users to apply filters in a variety of new ways, including by UTM campaign parameters, URL, and traffic structure.

This enhanced filtering capability has been integrated throughout the platform, empowering users to make informed decisions and gain in-depth insights into visitor trends, preferences, and behaviors. Additionally, users can transform any activated filtering fields into reusable templates across their website(s), streamlining their platform navigation and enabling them to focus exclusively on relevant data for their tasks.

Our Custom Dashboards may have stolen the show this year, but the Pages Dashboard also deserves its moment in the spotlight. This dashboard has streamlined page analysis enormously, enabling users to deeply analyze webpages in just a few seconds.

It's made it easy to check the performance of any page or page type. Page traffic can be filtered any number of ways, and users can group pages by up to the fifth page path and see cumulated stats on each. So jump in if you haven't already and see how useful this report panel is for getting the results from pages that you want!

Discover Our Pages Dashboard

Visitor Segments is an additional new filtering system that streamlines the ability of users to dig deep into their website data. Once created, they can be activated in the Pages Dashboard with a single click to reveal some fascinating new insights.

Use this advanced tool to filter report block data around targeted visitor traits, or compare different audience segments. This has been made possible by our powerful new analytics cluster, and it really takes analytics to the next level!

Analytics-as-a-Service gives SaaS companies the opportunity to integrate our fully managed analytics features into their own platform and branding. This enables integration partners to enhance their own service offerings and to motivate end-users to upgrade, while also opening up an additional income stream without having to invest in the necessary infrastructure. It's really a win-win particularly during what is a testing time for the tech industry as a whole.

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The European Court of Justice (ECJ) has this month made a landmark decision on the legitimacy of credit rating industry processes under GDPR. SCHUFA is Germany's largest credit agency, and Europe's highest court has found that its automatic decision-making and data retention is illegal in most instances.

This has far-reaching implications that extend to any businesses. It's also welcome news. Many people will have been confused about why credit rating agencies were continuing to hold such influential personal information in a way that seemed to contravene modern data privacy laws about transparency and data retention, and this ruling pulls these companies in line with citizen data rights.

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