Website Intelligence News Roundup January 2024

January's a funny old month as it feels like we're all shaking off the festive hangover and getting back up to speed with the working world. But writing this news roundup has been a real motivation, acting as a reminder of just how much we've still achieved here at TWIPLA.

We're launching our brand new eCommerce Statistics feature, which makes our platform all the more useful for online sellers. There's also been some huge improvements to the usability of our dashboards and event tracking tool, and we've made it easier to export data and calibrate notification settings - all changes that will help users to get the most out of our platform and personalize it to their needs.

And looking forward, we've got some exciting Webinars coming up over the next week. Our community portal is launching soon, and the Support Center has been updated so that users can fully understand all our new features. So have a read through and catch up with everything that's happened in the world of analytics!

Join Dragos Gal and Jorge Cuevas as they share their insights and suggestions on how to navigate the Software-as-a-Service (SaaS) landscape as we race into 2024.

In it, they'll run through the paradigm shift into the post-growth era that these tech companies now find themselves working in, before introducing some practical strategies that SaaS companies can adopt to ignite success over the next year.

If you're interested in learning about why an increasing number of SaaS businesses are adopting martech as a way to grow revenue and differentiation without having to hire new staff or invest in the necessary infrastructure, then go ahead and register for the event!

Learn More About the Free Webinar on LinkedIn

Wednesday, January 31st @ 19:00pm CET

For the Romanian speakers in our community, we have another Webinar in store for you, in collaboration with GoMag.

If you know anything about the Eastern European eCommerce market, you'll have heard of GoMag. They're a webstore builder with over 4,000 active sellers who have a combined turnover of €4 million. It's a great platform, and we developed our new eCommerce Statistics feature as part of our partnership with them.

In this free Webinar, GoMag CEO Cosmin Daraban has invited our charismatic front-man Dragos Gal into the studio to discuss his experience with our eCommerce toolkit, and how it becomes all the more powerful when used together with other tools in the TWIPLA website intelligence arsenal.

It's a fascinating conversation, and one that will empower all eCommerce operators with more control over their webstore, increased conversion rates, and a stronger bottom line. You'll also get information about a one-month TWIPLA free trial for all paid plans that we're offering to the GoMag community.

If you're interested in attending this event, feel free to register for this event via GoMag's website.

Register for the Webinar at gomag.ro

Our community portal is really starting to take shape. We'd like to warmly thank everybody who completed the poll over the last six weeks; it's given us a huge amount of useful feedback regarding what the final form and focus will take, and we've taken it all on board.

We're expecting to launch this platform by the end of January. And after considering your opinions, it'll include a wide range of educational resources, training courses, an events calendar, and tips on how the get the most out of the TWIPLA intelligence suite. There will also be a discussion board to foster collaboration and cultivate a strong sense of community.

Overall, it's an exciting new venture that any businesses, marketers, and privacy advocates can use to better understand the privacy-first analytics landscape and get the online results they need faster so watch this space!

We're always looking to make our platform more user-friendly. This is particularly the case with our Event Tracking feature which, by it's very nature, is the only tool that really requires some technical knowledge to use effectively.

But since our users found the previous layout a little difficult to understand, we've been working away under winter candlelight to make everything more intuitive and you can read key details from the redesign below:

• The landing module for the Event Tracking tool has been renamed from [Overview] to [Manually-Added Events].
• We've separated the manually and automatically-tracked events, with the later now given its own module within the tool.
• The automatically-tracked events module now only contains data related to the event category.
• This module table also now has a prominent [Show Event on Website] button.

Automatically-tracked events are pre-installed in-platform. These include text inputs, selects, and checkbox ticking and data capture can be easily toggled on or off at will. Manually-tracked events go further, enabling users to track any website event imaginable. This analytics can be activated by generating a custom tag and pasting the snippet into the element's source code.

Taken together, it's a powerful tool that users can leverage to really hone in on the website visitor behavior that is important to their business and goals. We've had some positive feedback about this redesign of the module and hope you like it!

Visit the Event Tracking Support Center

As if our developers haven't been busy enough, they also found the time to refully rework the data export function. The result is that there's now significantly more data available to download using this feature, empowering users to utilize their website data in external tools, conduct further analysis, and make informed decisions outside of the TWIPLA interface.

This feature update aligns with our principle of data governance, serving to ensure that website owners have complete ownership over their information. Looking forward, we're also working to expand export functionality to encompass many more report blocks over the next few weeks so watch this space!

Visit the Data Export Support Center

2. Notification Preferences

We've given Standalone and Wix users more control over their notifications:

• Standalone users can adjust their notification settings by navigating to the [My Account Tab] in [Account Settings].
• Wix users can adjust their website email notification preferences in [Website Settings].

These new options will not impact the delivery of weekly reports. Instead, they enable users to decide whether they want to receive the monthly newsletter. as well as information on any discounts and promotions that we are running. It's just another way that we're giving users control over what they receive in their inboxes.

Visit the TWIPLA Settings Support Center

If you've made it this far down the news roundup, you'll have seen just how many improvements there have been to our three dashboards. And since these updates count for nothing unless our users have the information they need to use them effectively, we've also been busy updating this section of the support center.

But luckily we've got a great customer support team. Rona and Ben have been hard at work updating this information resource to include all these changes, and it's all looking pretty good now.

In the Main Dashboards Support Page, you'll now find guidance about the new data visualization options, how to create a new dashboard, and how to customize the report block names. There's also some more useful hints and tricks, as well as updated images.

Visit the Main Dashboard Support Center

We've been able to churn out so many exciting new TWIPLA features and improvements because of some impressive new infrastructure that we've written about in previous news roundups. It's exciting stuff, and there's more of it to come!

This means that our conversion funnels are now capable of automatically showing average funnel session time periods historically, meaning that the funnels will now show this data before they're created by users. They can also now quickly update the displayed data by adding a time filter.

And while these updates are all highly intuitive, we've updated the Conversion Funnel Support Page so that the information is there for all to see.

Visit the Conversion Funnels Support Center

While TWIPLA is a powerful tool that any webmaster can use to guide website development, we also offer a white label analytics service for agencies and consultancies. This enables these businesses to integrate our website intelligence tools into service delivery, while also earning 30% commission on client signups.

Fully managed white label analytics is a fertile avenue for agencies looking to differentiate their offerings at a time of market saturation and industry stagnation, as well as to open up an effortless new income stream.

This blog introduces the concept of white label analytics for those new to the idea, before running through what has made our own service so popular with agencies and consultancies around the world.

Read the Article